Editorial Board   Guest Author

Mr. Guillemot

Armand Guillemot

Director of MICE, Great Hotels of the World

Originally from France, Armand Guillemot joined Great Hotels of the World in September 2009. He started as MICE Sales Executive and was responsible for dealing with inquiries through the Great Hotels MICE sales desk, placing MICE business in member hotels and developing relationships with key buyers from Europe. Mr. Armand was swiftly promoted to MICE Sales Manager, focusing his sales efforts on the top European markets. In October 2010, he was promoted to Director of Sales - Meetings and Incentives and is now responsible for the overall performance and management of the Great Hotels MICE sales team (GSO based in London). This includes the proactive promotion of member hotels to the MICE market, ensuring request for proposals are responded to within the 24-hour guaranteed time frame, organizing sales and familiarization trips and road shows as well as guaranteeing the best possible rates for clients. Prior to joining Great Hotels of the World, Mr. Armand worked in various MICE positions, including Diary and Events Manager for De Vere Venues, where he managed sales office activities, maximized revenue, continuously worked to strengthen and build business by leading the team and managed rates. Previous to this, he worked for Accor Hotels for three years as Conference and Revenue Manager where he managed the MICE sales budget by maximizing the revenue and occupancy through competitor intelligence, pricing and managed function room inventory. He also oversaw the contracting and re-contracting of events, maintained relations with customers for ongoing events, ensured all bookings and cancellations were up to date and facilitated the smooth running of events with a personalized service. Mr. Armand also worked for two years at Concorde Hotels at the beginning of his career where his titles were Conference and Event Coordinator and Front Office Manager. Mr. Armand has a degree in Tourism, Hotel Business, Leisure and Sport and has a master's qualification in the Hotel and Tourism industry. He is fluent in French and English and is conversant in German.

Mr. Guillemot can be contacted at 44 0 20 7383 2335 or aguillemot@ghotw.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.