Editorial Board   Guest Author

Mr. Guillemot

Armand Guillemot

Director of MICE, Great Hotels of the World

Originally from France, Armand Guillemot joined Great Hotels of the World in September 2009. He started as MICE Sales Executive and was responsible for dealing with inquiries through the Great Hotels MICE sales desk, placing MICE business in member hotels and developing relationships with key buyers from Europe. Mr. Armand was swiftly promoted to MICE Sales Manager, focusing his sales efforts on the top European markets. In October 2010, he was promoted to Director of Sales - Meetings and Incentives and is now responsible for the overall performance and management of the Great Hotels MICE sales team (GSO based in London). This includes the proactive promotion of member hotels to the MICE market, ensuring request for proposals are responded to within the 24-hour guaranteed time frame, organizing sales and familiarization trips and road shows as well as guaranteeing the best possible rates for clients. Prior to joining Great Hotels of the World, Mr. Armand worked in various MICE positions, including Diary and Events Manager for De Vere Venues, where he managed sales office activities, maximized revenue, continuously worked to strengthen and build business by leading the team and managed rates. Previous to this, he worked for Accor Hotels for three years as Conference and Revenue Manager where he managed the MICE sales budget by maximizing the revenue and occupancy through competitor intelligence, pricing and managed function room inventory. He also oversaw the contracting and re-contracting of events, maintained relations with customers for ongoing events, ensured all bookings and cancellations were up to date and facilitated the smooth running of events with a personalized service. Mr. Armand also worked for two years at Concorde Hotels at the beginning of his career where his titles were Conference and Event Coordinator and Front Office Manager. Mr. Armand has a degree in Tourism, Hotel Business, Leisure and Sport and has a master's qualification in the Hotel and Tourism industry. He is fluent in French and English and is conversant in German.

Mr. Guillemot can be contacted at 44 0 20 7383 2335 or aguillemot@ghotw.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.