Editorial Board   Guest Author

Mr. Guillemot

Armand Guillemot

Director of MICE, Great Hotels of the World

Originally from France, Armand Guillemot joined Great Hotels of the World in September 2009. He started as MICE Sales Executive and was responsible for dealing with inquiries through the Great Hotels MICE sales desk, placing MICE business in member hotels and developing relationships with key buyers from Europe. Mr. Armand was swiftly promoted to MICE Sales Manager, focusing his sales efforts on the top European markets. In October 2010, he was promoted to Director of Sales - Meetings and Incentives and is now responsible for the overall performance and management of the Great Hotels MICE sales team (GSO based in London). This includes the proactive promotion of member hotels to the MICE market, ensuring request for proposals are responded to within the 24-hour guaranteed time frame, organizing sales and familiarization trips and road shows as well as guaranteeing the best possible rates for clients. Prior to joining Great Hotels of the World, Mr. Armand worked in various MICE positions, including Diary and Events Manager for De Vere Venues, where he managed sales office activities, maximized revenue, continuously worked to strengthen and build business by leading the team and managed rates. Previous to this, he worked for Accor Hotels for three years as Conference and Revenue Manager where he managed the MICE sales budget by maximizing the revenue and occupancy through competitor intelligence, pricing and managed function room inventory. He also oversaw the contracting and re-contracting of events, maintained relations with customers for ongoing events, ensured all bookings and cancellations were up to date and facilitated the smooth running of events with a personalized service. Mr. Armand also worked for two years at Concorde Hotels at the beginning of his career where his titles were Conference and Event Coordinator and Front Office Manager. Mr. Armand has a degree in Tourism, Hotel Business, Leisure and Sport and has a master's qualification in the Hotel and Tourism industry. He is fluent in French and English and is conversant in German.

Mr. Guillemot can be contacted at 44 0 20 7383 2335 or aguillemot@ghotw.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.