Editorial Board   Guest Author

Mr. Ryan

Todd Ryan

Director of Sales & Marketing, Sheraton Phoenix Downtown Hotel

As director of sales and marketing for Sheraton Phoenix Downtown Hotel, the premier convention hotel in Arizona, Todd Ryan has an overall responsibility for overseeing the sales strategies, advertising plans, client development and marketing initiatives for the hotel. With Mr. Ryan's strong vision and professional leadership, he has helped shape and refine Sheraton Phoenix Downtown Hotel's concept into an unparalleled and flourishing urban convention hotel. In 2011, the hotel was named Sheraton Hotel of the Year within its parent company's North American division. And in 2010, he was named Sales Leader of the Quarter - West Region for Starwood Hotels and Resorts Worldwide, Inc. Mr. Ryan joined Sheraton Phoenix Downtown Hotel in May 2007 as the director of sales for the hotel's new build opening team, and was even honored with the New Build and Acquisition Sales Team of the Year. Prior to Mr. Ryan's experience with the Sheraton brand, he held the director of sales and marketing position at The Westin Riverwalk, and prior to that he was named director of sales and marketing for the Hilton Monterey in Monterey, California. He has more than 15 years of experience in the hotel industry, working with such brands as Hyatt and Hilton before joining Starwood Hotels and Resorts Worldwide. Mr. Ryan began his hospitality career in Portland, Oregon with Red Lion Hotels, having worked his way through college as a front desk agent, guest services agent, food server, bartender, and restaurant supervisor. Upon graduation, he was promoted to a sales position as the executive conference manager. Doubletree later acquired Red Lion which resulted in additional promotions and relocations for Todd to Vancouver, Washington and later to Seattle, Washington. In Seattle, Mr. Ryan accepted a position with Hyatt Hotels in San Diego at the Hyatt Regency La Jolla. After a successful 18 months in San Diego, he was promoted to senior sales manager at the Hyatt Regency San Francisco and earned a distinguished “Sales Manager of The Year” nomination along with his Masters Degree in Business Administration before assuming a role as the director of sales and marketing for the Hilton Monterrey. Throughout these several moves, Mr. Ryan has had the opportunity to work the Corporate, Individual Business Travel, Government, Association, and SMERFE markets. He has been a member of PCMA, RCMA, SGMP, and MPI where he briefly served on the San Diego Chapter's Board.

Mr. Ryan can be contacted at 602-262-2500 or todd.ryan@sheraton.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.