Editorial Board   Guest Author

Mr. Ryan

Todd Ryan

Director of Sales & Marketing, Sheraton Phoenix Downtown Hotel

As director of sales and marketing for Sheraton Phoenix Downtown Hotel, the premier convention hotel in Arizona, Todd Ryan has an overall responsibility for overseeing the sales strategies, advertising plans, client development and marketing initiatives for the hotel. With Mr. Ryan's strong vision and professional leadership, he has helped shape and refine Sheraton Phoenix Downtown Hotel's concept into an unparalleled and flourishing urban convention hotel. In 2011, the hotel was named Sheraton Hotel of the Year within its parent company's North American division. And in 2010, he was named Sales Leader of the Quarter - West Region for Starwood Hotels and Resorts Worldwide, Inc. Mr. Ryan joined Sheraton Phoenix Downtown Hotel in May 2007 as the director of sales for the hotel's new build opening team, and was even honored with the New Build and Acquisition Sales Team of the Year. Prior to Mr. Ryan's experience with the Sheraton brand, he held the director of sales and marketing position at The Westin Riverwalk, and prior to that he was named director of sales and marketing for the Hilton Monterey in Monterey, California. He has more than 15 years of experience in the hotel industry, working with such brands as Hyatt and Hilton before joining Starwood Hotels and Resorts Worldwide. Mr. Ryan began his hospitality career in Portland, Oregon with Red Lion Hotels, having worked his way through college as a front desk agent, guest services agent, food server, bartender, and restaurant supervisor. Upon graduation, he was promoted to a sales position as the executive conference manager. Doubletree later acquired Red Lion which resulted in additional promotions and relocations for Todd to Vancouver, Washington and later to Seattle, Washington. In Seattle, Mr. Ryan accepted a position with Hyatt Hotels in San Diego at the Hyatt Regency La Jolla. After a successful 18 months in San Diego, he was promoted to senior sales manager at the Hyatt Regency San Francisco and earned a distinguished “Sales Manager of The Year” nomination along with his Masters Degree in Business Administration before assuming a role as the director of sales and marketing for the Hilton Monterrey. Throughout these several moves, Mr. Ryan has had the opportunity to work the Corporate, Individual Business Travel, Government, Association, and SMERFE markets. He has been a member of PCMA, RCMA, SGMP, and MPI where he briefly served on the San Diego Chapter's Board.

Mr. Ryan can be contacted at 602-262-2500 or todd.ryan@sheraton.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.