Editorial Board   Guest Author

Mr. Ryan

Todd Ryan

Director of Sales & Marketing, Sheraton Phoenix Downtown Hotel

As director of sales and marketing for Sheraton Phoenix Downtown Hotel, the premier convention hotel in Arizona, Todd Ryan has an overall responsibility for overseeing the sales strategies, advertising plans, client development and marketing initiatives for the hotel. With Mr. Ryan's strong vision and professional leadership, he has helped shape and refine Sheraton Phoenix Downtown Hotel's concept into an unparalleled and flourishing urban convention hotel. In 2011, the hotel was named Sheraton Hotel of the Year within its parent company's North American division. And in 2010, he was named Sales Leader of the Quarter - West Region for Starwood Hotels and Resorts Worldwide, Inc. Mr. Ryan joined Sheraton Phoenix Downtown Hotel in May 2007 as the director of sales for the hotel's new build opening team, and was even honored with the New Build and Acquisition Sales Team of the Year. Prior to Mr. Ryan's experience with the Sheraton brand, he held the director of sales and marketing position at The Westin Riverwalk, and prior to that he was named director of sales and marketing for the Hilton Monterey in Monterey, California. He has more than 15 years of experience in the hotel industry, working with such brands as Hyatt and Hilton before joining Starwood Hotels and Resorts Worldwide. Mr. Ryan began his hospitality career in Portland, Oregon with Red Lion Hotels, having worked his way through college as a front desk agent, guest services agent, food server, bartender, and restaurant supervisor. Upon graduation, he was promoted to a sales position as the executive conference manager. Doubletree later acquired Red Lion which resulted in additional promotions and relocations for Todd to Vancouver, Washington and later to Seattle, Washington. In Seattle, Mr. Ryan accepted a position with Hyatt Hotels in San Diego at the Hyatt Regency La Jolla. After a successful 18 months in San Diego, he was promoted to senior sales manager at the Hyatt Regency San Francisco and earned a distinguished “Sales Manager of The Year” nomination along with his Masters Degree in Business Administration before assuming a role as the director of sales and marketing for the Hilton Monterrey. Throughout these several moves, Mr. Ryan has had the opportunity to work the Corporate, Individual Business Travel, Government, Association, and SMERFE markets. He has been a member of PCMA, RCMA, SGMP, and MPI where he briefly served on the San Diego Chapter's Board.

Mr. Ryan can be contacted at 602-262-2500 or todd.ryan@sheraton.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.