Editorial Board   Guest Author

Mr. Hacker

Steven Hacker

Principal, Bravo Management

Following a distinguished 40 year long career as CEO of several non profit associations, Steven Hacker, CAE, CEM, FASAE is the Principal of Bravo Management providing strategic, leadership and event planning expertise to associations and trade show organizers around the world. He also authors a monthly column (The Association Doctor) in Association News, a magazine produced by Schneider Publishing of Los Angeles. Mr. Hacker is recognized as an authority on the leadership of non profit organizations and has earned both the prestigious Certified Association Executive designation (1974) and was named a Fellow of the American Society of Association Executives (1988). During more than two decades as CEO of the International Association of Exhibitions and Events (IAEE), headquartered in Dallas, Mr. Hacker helped build that organizations membership four-fold and established offices in Brussels, Singapore and Beijing. He designed the Certified in Exhibition Management (CEM) designation program that now operates in nine nations. He earned the CEM designation in 2012. Inducted into the Convention Industry Council's Hall of Leaders in 2007, Mr. Hacker has also been named “One of the 25 Most Influential People in the Events Industry” nine times and has been recognized by many organizations for his contributions to the industry. Mr. Hacker is also an award winning professional photographer and provides event photography services to a growing list of clientele.

Mr. Hacker can be contacted at 214-597-9791 or stevenhacker@me.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.