Editorial Board   Guest Author

Mr. Hacker

Steven Hacker

Principal, Bravo Management

Following a distinguished 40 year long career as CEO of several non profit associations, Steven Hacker, CAE, CEM, FASAE is the Principal of Bravo Management providing strategic, leadership and event planning expertise to associations and trade show organizers around the world. He also authors a monthly column (The Association Doctor) in Association News, a magazine produced by Schneider Publishing of Los Angeles. Mr. Hacker is recognized as an authority on the leadership of non profit organizations and has earned both the prestigious Certified Association Executive designation (1974) and was named a Fellow of the American Society of Association Executives (1988). During more than two decades as CEO of the International Association of Exhibitions and Events (IAEE), headquartered in Dallas, Mr. Hacker helped build that organizations membership four-fold and established offices in Brussels, Singapore and Beijing. He designed the Certified in Exhibition Management (CEM) designation program that now operates in nine nations. He earned the CEM designation in 2012. Inducted into the Convention Industry Council's Hall of Leaders in 2007, Mr. Hacker has also been named “One of the 25 Most Influential People in the Events Industry” nine times and has been recognized by many organizations for his contributions to the industry. Mr. Hacker is also an award winning professional photographer and provides event photography services to a growing list of clientele.

Mr. Hacker can be contacted at 214-597-9791 or stevenhacker@me.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.