Editorial Board   Guest Author

Mr. Baker

David Baker

Vice President of Sales & Business Development, Servion North America

David Baker serves as the Vice President of Sales and Business Development for Servion North America. He brings with him over 16 years of experience in selling contact center solutions primarily focused around IVR, CTI, and Speech Recognition. He is an experienced sales executive who is focused on driving profitable revenue growth and increased market share for Servion in North America. Mr. Baker brings a hands-on, action-oriented sales approach to Servion. He has a keen ability to build and lead effective and motivated sales teams that produce consistent revenue growth. While Vice President of Sales at Envox, Mr. Baker was instrumental in taking the company to profitability after having sustained large losses in previous years. This turnaround was a key contributor to the successful sale of the company in 2009 to Syntellect. Since joining Servion in August 2010, Mr. Baker has produced record sales for the North America Enterprise Business Unit. He was recently awarded the Leadership Excellence Award in 2011 for his strong leadership and outstanding contributions to Servion. He has also been featured in industry articles pertaining to the latest trends and solutions in contact centers. Mr. Baker holds a Bachelor of Science degree in Business from Bridgewater State University. Servion excels in delivering CIM solutions and applications for contact centers, enhancing customer interactions via the phone, email, chat, and social media. For more information visit www.servion.com

Mr. Baker can be contacted at 508-634-6787 or david.baker@servion.com

Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.