Editorial Board   Guest Author

Mr. Davis

Jon Davis

Vice President, Business Development, Indoor Networks, ExteNet Systems Inc.

Jon J. Davis leads ExteNet's business initiatives in the area of indoor wireless distributed networks. He is a committed leader who has produced tangible results with global teams focused on sales, operations and total customer satisfaction. Before joining ExteNet Systems, Mr. Davis was Vice President of Business Development for Strategic Accounts at Toronto-based Celestica, a global provider of electronic manufacturing services. Mr. Davis has held many executive positions, including Vice President, Business Development for Flextronics International. Prior to his work in wireless industry, Mr. Davis worked as Vice President of Sales, Automotive Chemicals Division at Pennzoil-Quaker State Company, after beginning his career with Snap Products, Inc., then a leading manufacturer of automotive chemicals that was later purchased by Pennzoil in 1997.

Mr. Davis can be contacted at 630-505-3806 or jdavis@extenetsystems.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.