Editorial Board   

Ms. Creighton

Myra Creighton

Partner, Fisher & Phillips LLP

Myra Creighton is a partner in Fisher & Phillips LLP's Atlanta office. Her practice in labor and employment law primarily focuses on advising clients concerning their obligations to employees under the Americans with Disabilities Act and the Family and Medical Leave Act, ensuring their policies and procedures are consistent with both these laws and defending clients against employee claims alleging violations of the ADA and FMLA. She also counsels and defends clients concerning Title VII, ADEA, and GINA issues that arise in the workplace. Ms. Creighton routinely presents seminars, webinars, and training programs on ADA and FMLA topics such as Substance Abuse under the ADA, Managing the Medical Certification Process under the FMLA, Controlling Intermittent Leave under the FMLA, Reasonable Accommodation and the Interactive Process Under the ADA, and Medical Examinations and Inquiries under the ADA. Ms. Creighton authored the chapter entitled "Mental Disabilities Under the Americans with Disabilities Act" in the treatise, Mental and Emotional Injuries in Employment Litigation, Second Edition, published by the Bureau of National Affairs in 2001, and the 2006 and 2008 Supplements to the chapter. Ms. Creighton co-authored "No Good Deed Goes Unpunished: Employee Assistance Programs As Sources of Liability," 24 Employee Relations Law Journal 79 (1998); and "Mental Disabilities Under the Americans with Disabilities Act: A Management Rights Approach," 20 Employee Relations Law Journal 541 (1995), as well as multiple other articles on ADA topics. Prior to joining Fisher & Phillips LLP in 1993, Ms. Creighton was a law clerk for Judge Duross Fitzpatrick of the U.S. District Court for the Middle District of Georgia

Ms. Creighton can be contacted at 404-240-4285 or mcreighton@laborlawyers.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.