Editorial Board   

Ms. Creighton

Myra Creighton

Partner, Fisher & Phillips LLP

Myra Creighton is a partner in Fisher & Phillips LLP's Atlanta office. Her practice in labor and employment law primarily focuses on advising clients concerning their obligations to employees under the Americans with Disabilities Act and the Family and Medical Leave Act, ensuring their policies and procedures are consistent with both these laws and defending clients against employee claims alleging violations of the ADA and FMLA. She also counsels and defends clients concerning Title VII, ADEA, and GINA issues that arise in the workplace. Ms. Creighton routinely presents seminars, webinars, and training programs on ADA and FMLA topics such as Substance Abuse under the ADA, Managing the Medical Certification Process under the FMLA, Controlling Intermittent Leave under the FMLA, Reasonable Accommodation and the Interactive Process Under the ADA, and Medical Examinations and Inquiries under the ADA. Ms. Creighton authored the chapter entitled "Mental Disabilities Under the Americans with Disabilities Act" in the treatise, Mental and Emotional Injuries in Employment Litigation, Second Edition, published by the Bureau of National Affairs in 2001, and the 2006 and 2008 Supplements to the chapter. Ms. Creighton co-authored "No Good Deed Goes Unpunished: Employee Assistance Programs As Sources of Liability," 24 Employee Relations Law Journal 79 (1998); and "Mental Disabilities Under the Americans with Disabilities Act: A Management Rights Approach," 20 Employee Relations Law Journal 541 (1995), as well as multiple other articles on ADA topics. Prior to joining Fisher & Phillips LLP in 1993, Ms. Creighton was a law clerk for Judge Duross Fitzpatrick of the U.S. District Court for the Middle District of Georgia

Ms. Creighton can be contacted at 404-240-4285 or mcreighton@laborlawyers.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.