Editorial Board   Guest Author

Ms. Baxter

Stephanie Baxter

Spa Director, Rancho Valencia Resort & Spa

With over 15 years of experience in the spa and fitness industry, Stephanie Baxter is an accomplished spa and health club director and currently hold the position of Spa Director of Rancho Valencia Resort & Spa located in the exclusive Rancho Santa Fe community of San Diego. Ms. Baxter has a history of and has specialized in turning around under-performing spas and health clubs into successfully run establishments by using a hands-on approach to management to develop highly effective teams, producing dramatic increases in revenue and profitability. Ms. Baxter's strengths include an intense customer focus, employee development and satisfaction, and training. In 2000, she started her own boutique skin care business in Downtown San Diego after realizing her passion for skin care and a desire to create custom skin care programs for adults dealing with acne. After selling her business in 2003, she moved to South Florida to pursue her other passion for competing in Equestrian competitions. Her hiatus was short lived after she was eager to get back to the spa industry, which led her to take on the exciting opportunity of opening the spa at a renowned Miami establishment, formerly known as the Versace Mansion, on Ocean Drive. After three successful years, Ms. Baxter returned to California after obtaining a new position as Spa Director for Hyatt Hotels, where she remained for six years before she was awarded with what she refers to as an opportunity of a lifetime, becoming the Spa Director at Rancho Valencia Resort & Spa.

Ms. Baxter can be contacted at 858-759-6490 or stephanie.baxter@ranchovalencia.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.