Editorial Board   Guest Author

Ms. Baxter

Stephanie Baxter

Spa Director, Rancho Valencia Resort & Spa

With over 15 years of experience in the spa and fitness industry, Stephanie Baxter is an accomplished spa and health club director and currently hold the position of Spa Director of Rancho Valencia Resort & Spa located in the exclusive Rancho Santa Fe community of San Diego. Ms. Baxter has a history of and has specialized in turning around under-performing spas and health clubs into successfully run establishments by using a hands-on approach to management to develop highly effective teams, producing dramatic increases in revenue and profitability. Ms. Baxter's strengths include an intense customer focus, employee development and satisfaction, and training. In 2000, she started her own boutique skin care business in Downtown San Diego after realizing her passion for skin care and a desire to create custom skin care programs for adults dealing with acne. After selling her business in 2003, she moved to South Florida to pursue her other passion for competing in Equestrian competitions. Her hiatus was short lived after she was eager to get back to the spa industry, which led her to take on the exciting opportunity of opening the spa at a renowned Miami establishment, formerly known as the Versace Mansion, on Ocean Drive. After three successful years, Ms. Baxter returned to California after obtaining a new position as Spa Director for Hyatt Hotels, where she remained for six years before she was awarded with what she refers to as an opportunity of a lifetime, becoming the Spa Director at Rancho Valencia Resort & Spa.

Ms. Baxter can be contacted at 858-759-6490 or stephanie.baxter@ranchovalencia.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.