Editorial Board   Guest Author

Ms. Zimmerman

Angel Zimmerman

Co-Founder & Chief Operating Officer, Sajan

Angel Zimmerman is co-founder and chief operating officer of Sajan, a leading global language services provider known for its top-ranked proprietary translation management system. She and her partner Shannon Zimmerman co-founded the company in 1997, and today it is a top-ranking vendor in a space of approximately 25,000 worldwide. In her day-to-day position as COO, Ms. Zimmerman oversees the Global Language Services team, a role to which she brings a solution-oriented approach and commitment to delivering value to each client. She has scaled the operations group to meet the rapid growth demands of the business with a special focus on a range of industries. In particular, these teams have seen tremendous growth in the marketing translation and localization needs within the dynamic travel and hospitality industry. Ms. Zimmerman has led initiatives to attain ISO 9001 and ISO 13485 certification in addition to Six Sigma methods to ensure more measurable and quantifiable solutions for her company's clients. With more than fifteen years of experience in the localization industry, Ms. Zimmerman heads up a production group that achieves some of the highest operating performance levels in the industry. Under Ms. Zimmerman's co-leadership, Sajan has built a worldwide reputation for excellence in localizing fast-changing content for airlines, car rental companies, cruise lines, web-based hotel reservation companies and others. She sets an example for the rest of the company with her keen appreciation for the real-time nature of the hospitality industry's content localization needs. This includes time-sensitive global content such as websites, marketing materials, customer communications and loyalty programs, booking and reservation databases, backend fulfillment, revenue management, internal employee communications and signage. Ms. Zimmerman's ability to blend first-class customer service and innovative technology—and expertly deploy them—has played a significant part in helping Sajan realize rapid and sustained growth. She finds great satisfaction in helping global companies expand their brand presence and see their messaging resonate with markets around the world.

Ms. Zimmerman can be contacted at 715-426-9505 or azimmerman@sajan.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.