Editorial Board   Guest Author

Ms. Zimmerman

Angel Zimmerman

Co-Founder & Chief Operating Officer, Sajan

Angel Zimmerman is co-founder and chief operating officer of Sajan, a leading global language services provider known for its top-ranked proprietary translation management system. She and her partner Shannon Zimmerman co-founded the company in 1997, and today it is a top-ranking vendor in a space of approximately 25,000 worldwide. In her day-to-day position as COO, Ms. Zimmerman oversees the Global Language Services team, a role to which she brings a solution-oriented approach and commitment to delivering value to each client. She has scaled the operations group to meet the rapid growth demands of the business with a special focus on a range of industries. In particular, these teams have seen tremendous growth in the marketing translation and localization needs within the dynamic travel and hospitality industry. Ms. Zimmerman has led initiatives to attain ISO 9001 and ISO 13485 certification in addition to Six Sigma methods to ensure more measurable and quantifiable solutions for her company's clients. With more than fifteen years of experience in the localization industry, Ms. Zimmerman heads up a production group that achieves some of the highest operating performance levels in the industry. Under Ms. Zimmerman's co-leadership, Sajan has built a worldwide reputation for excellence in localizing fast-changing content for airlines, car rental companies, cruise lines, web-based hotel reservation companies and others. She sets an example for the rest of the company with her keen appreciation for the real-time nature of the hospitality industry's content localization needs. This includes time-sensitive global content such as websites, marketing materials, customer communications and loyalty programs, booking and reservation databases, backend fulfillment, revenue management, internal employee communications and signage. Ms. Zimmerman's ability to blend first-class customer service and innovative technology—and expertly deploy them—has played a significant part in helping Sajan realize rapid and sustained growth. She finds great satisfaction in helping global companies expand their brand presence and see their messaging resonate with markets around the world.

Ms. Zimmerman can be contacted at 715-426-9505 or azimmerman@sajan.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.