Editorial Board   Guest Author

Ms. Zimmerman

Angel Zimmerman

Co-Founder & Chief Operating Officer, Sajan

Angel Zimmerman is co-founder and chief operating officer of Sajan, a leading global language services provider known for its top-ranked proprietary translation management system. She and her partner Shannon Zimmerman co-founded the company in 1997, and today it is a top-ranking vendor in a space of approximately 25,000 worldwide. In her day-to-day position as COO, Ms. Zimmerman oversees the Global Language Services team, a role to which she brings a solution-oriented approach and commitment to delivering value to each client. She has scaled the operations group to meet the rapid growth demands of the business with a special focus on a range of industries. In particular, these teams have seen tremendous growth in the marketing translation and localization needs within the dynamic travel and hospitality industry. Ms. Zimmerman has led initiatives to attain ISO 9001 and ISO 13485 certification in addition to Six Sigma methods to ensure more measurable and quantifiable solutions for her company's clients. With more than fifteen years of experience in the localization industry, Ms. Zimmerman heads up a production group that achieves some of the highest operating performance levels in the industry. Under Ms. Zimmerman's co-leadership, Sajan has built a worldwide reputation for excellence in localizing fast-changing content for airlines, car rental companies, cruise lines, web-based hotel reservation companies and others. She sets an example for the rest of the company with her keen appreciation for the real-time nature of the hospitality industry's content localization needs. This includes time-sensitive global content such as websites, marketing materials, customer communications and loyalty programs, booking and reservation databases, backend fulfillment, revenue management, internal employee communications and signage. Ms. Zimmerman's ability to blend first-class customer service and innovative technology—and expertly deploy them—has played a significant part in helping Sajan realize rapid and sustained growth. She finds great satisfaction in helping global companies expand their brand presence and see their messaging resonate with markets around the world.

Ms. Zimmerman can be contacted at 715-426-9505 or azimmerman@sajan.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.