Editorial Board   Guest Author

Mr. Brown

Mark Brown

Sales & Digital Marketing Director, Great Hotels of the World

From seismologist to dotcom entrepreneur, Mark Brown has a wealth of experience in many diverse fields. His main skill, however, is in providing social media, e-commerce, online marketing and customer relation management expertise to businesses of all kinds - from small start-ups to companies with multi-million pound turnovers. He has pioneered new recruitment models and methodologies and founded and launched a number of online businesses in different sectors. Mr. Brown is experienced in sales training, management, business analysis, project management, executive search and selection and digital marketing. He has also provided senior level global recruitment services to the telecoms, banking, finance and internet industries, primarily in the emerging markets, Middle East and UK. For the past two years, Mr. Brown has been Strategy Director and more recently Sales and Digital Marketing Director for Great Hotels of the World. He has developed strategic objectives for the different business strands, identified synergies across departments and made an effective change to the sales and business development culture. He has provided subject matter expertise on social media and e-commerce and has further implemented a digital marketing strategy across the organisation. Prior to this, Mr. Brown founded ezezpz llc, a suite of online child-friendly internet applications that enable parents to control and monitor their children online. He also worked as an associate for seven years at Applicado, where he had executive responsibility for the day-to-day running of the business. Mr. Brown worked on new business pitches, quality assurance programs and staff recruitment, mainly placing SAP consultants on contract in the Middle East. He also founded Alchemy Worx, an email marketing agency which targeted blue chip companies with a complete solution. This encompassed e-commerce strategy, implementation, segmentation, content, delivery and tracking.

Mr. Brown can be contacted at 44-0-20-7383-2335 or mbrown@ghotw.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.