Editorial Board   Guest Author

Mr. Brown

Mark Brown

Sales & Digital Marketing Director, Great Hotels of the World

From seismologist to dotcom entrepreneur, Mark Brown has a wealth of experience in many diverse fields. His main skill, however, is in providing social media, e-commerce, online marketing and customer relation management expertise to businesses of all kinds - from small start-ups to companies with multi-million pound turnovers. He has pioneered new recruitment models and methodologies and founded and launched a number of online businesses in different sectors. Mr. Brown is experienced in sales training, management, business analysis, project management, executive search and selection and digital marketing. He has also provided senior level global recruitment services to the telecoms, banking, finance and internet industries, primarily in the emerging markets, Middle East and UK. For the past two years, Mr. Brown has been Strategy Director and more recently Sales and Digital Marketing Director for Great Hotels of the World. He has developed strategic objectives for the different business strands, identified synergies across departments and made an effective change to the sales and business development culture. He has provided subject matter expertise on social media and e-commerce and has further implemented a digital marketing strategy across the organisation. Prior to this, Mr. Brown founded ezezpz llc, a suite of online child-friendly internet applications that enable parents to control and monitor their children online. He also worked as an associate for seven years at Applicado, where he had executive responsibility for the day-to-day running of the business. Mr. Brown worked on new business pitches, quality assurance programs and staff recruitment, mainly placing SAP consultants on contract in the Middle East. He also founded Alchemy Worx, an email marketing agency which targeted blue chip companies with a complete solution. This encompassed e-commerce strategy, implementation, segmentation, content, delivery and tracking.

Mr. Brown can be contacted at 4402073832335 or mbrown@ghotw.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.