Editorial Board   Guest Author

Mr. Brown

Mark Brown

Sales & Digital Marketing Director, Great Hotels of the World

From seismologist to dotcom entrepreneur, Mark Brown has a wealth of experience in many diverse fields. His main skill, however, is in providing social media, e-commerce, online marketing and customer relation management expertise to businesses of all kinds - from small start-ups to companies with multi-million pound turnovers. He has pioneered new recruitment models and methodologies and founded and launched a number of online businesses in different sectors. Mr. Brown is experienced in sales training, management, business analysis, project management, executive search and selection and digital marketing. He has also provided senior level global recruitment services to the telecoms, banking, finance and internet industries, primarily in the emerging markets, Middle East and UK. For the past two years, Mr. Brown has been Strategy Director and more recently Sales and Digital Marketing Director for Great Hotels of the World. He has developed strategic objectives for the different business strands, identified synergies across departments and made an effective change to the sales and business development culture. He has provided subject matter expertise on social media and e-commerce and has further implemented a digital marketing strategy across the organisation. Prior to this, Mr. Brown founded ezezpz llc, a suite of online child-friendly internet applications that enable parents to control and monitor their children online. He also worked as an associate for seven years at Applicado, where he had executive responsibility for the day-to-day running of the business. Mr. Brown worked on new business pitches, quality assurance programs and staff recruitment, mainly placing SAP consultants on contract in the Middle East. He also founded Alchemy Worx, an email marketing agency which targeted blue chip companies with a complete solution. This encompassed e-commerce strategy, implementation, segmentation, content, delivery and tracking.

Mr. Brown can be contacted at 44-0-20-7383-2335 or mbrown@ghotw.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.