Editorial Board   Guest Author

Ms. Derby

Elizabeth Derby

Vice President of Sales & Marketing, Hotel Equities

Elizabeth Derby serves as Vice President of Sales and Marketing for Hotel Equities, an Atlanta-based, full-scale hotel management, development and consulting firm. She sits as a member of the Hotel Equities Strategic Alliance Leadership Team, the executive committee that casts the company vision and orchestrates its growth. Ms. Derby holds responsibility for all revenue generation for the portfolio including hotel sales and marketing, revenue management and e-commerce. She assists the hotels with setting overall sales and marketing strategies to maximize revenues. Recently, she spearheaded the revitalization of the company logo, the firm's website and all marketing materials. She oversees the firm's public relations strategy and implementation, including media relations and the quarterly company newsletter. Ms. Derby joined Hotel Equities 15 years ago as Director of Sales & Marketing for the company's portfolio that numbered only four hotels at the time. Today, the firm includes 25 sales directors serving more than 40 properties in five states from Virginia to Louisiana. With more than 29 years in the hotel business, Ms. Derby held sales positions at the The Mills House Hotel in Charleston, the Memphis Marriott, the Lowell Sheraton, and the Charlotte Marriott Executive Park before taking her present post. She began her career at the Kiawah Island Resort near Charleston, South Carolina. Ms. Derby holds a B.S. degree in Administrative Management from Clemson University.

Ms. Derby can be contacted at 678-578-4444 or ederby@hotelequities.com

Coming up in February 2021...