Editorial Board   Guest Author

Mr. Mahoney

Michael Mahoney

Vice President of Consumer Marketing, GoHealth

As Vice President of Consumer Marketing, Michael Mahoney operates the products and services for GoHealthInsurance.com, an online health insurance comparison service connecting individuals and families with the right health coverage. Mr. Mahoney is an expert in consumer marketing, health insurance, and health care policy. He has been a leader on the GoHealth executive team since 2003. As a consumer expert in health insurance and health care policy, Mr. Mahoney is a frequent speaker and media personality discussing consumer trends and best practices in selecting health insurance plans and coverage. He often provides insight and guidance into the personal finance impact selecting the appropriate health insurance policy can have on individuals and businesses. At GoHealth, Mr. Mahoney has helped to develop and market a unique online platform where Americans in every state can evaluate and compare available health insurance plans. Mr. Mahoney, who currently lives in Chicago, Illinois, is an active athlete and enjoys running ultra-marathons, sailboat racing and yoga. Michael graduated with Honors from Wesleyan University.

Mr. Mahoney can be contacted at 312-226-0027 x8214 or mmahoney@gohealth.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.