Editorial Board   Guest Author

Mr. Mahoney

Michael Mahoney

Vice President of Consumer Marketing, GoHealth

As Vice President of Consumer Marketing, Michael Mahoney operates the products and services for GoHealthInsurance.com, an online health insurance comparison service connecting individuals and families with the right health coverage. Mr. Mahoney is an expert in consumer marketing, health insurance, and health care policy. He has been a leader on the GoHealth executive team since 2003. As a consumer expert in health insurance and health care policy, Mr. Mahoney is a frequent speaker and media personality discussing consumer trends and best practices in selecting health insurance plans and coverage. He often provides insight and guidance into the personal finance impact selecting the appropriate health insurance policy can have on individuals and businesses. At GoHealth, Mr. Mahoney has helped to develop and market a unique online platform where Americans in every state can evaluate and compare available health insurance plans. Mr. Mahoney, who currently lives in Chicago, Illinois, is an active athlete and enjoys running ultra-marathons, sailboat racing and yoga. Michael graduated with Honors from Wesleyan University.

Mr. Mahoney can be contacted at 312-226-0027 x8214 or mmahoney@gohealth.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.