Editorial Board   Guest Author

Mr. Mahoney

Michael Mahoney

Vice President of Consumer Marketing, GoHealth

As Vice President of Consumer Marketing, Michael Mahoney operates the products and services for GoHealthInsurance.com, an online health insurance comparison service connecting individuals and families with the right health coverage. Mr. Mahoney is an expert in consumer marketing, health insurance, and health care policy. He has been a leader on the GoHealth executive team since 2003. As a consumer expert in health insurance and health care policy, Mr. Mahoney is a frequent speaker and media personality discussing consumer trends and best practices in selecting health insurance plans and coverage. He often provides insight and guidance into the personal finance impact selecting the appropriate health insurance policy can have on individuals and businesses. At GoHealth, Mr. Mahoney has helped to develop and market a unique online platform where Americans in every state can evaluate and compare available health insurance plans. Mr. Mahoney, who currently lives in Chicago, Illinois, is an active athlete and enjoys running ultra-marathons, sailboat racing and yoga. Michael graduated with Honors from Wesleyan University.

Mr. Mahoney can be contacted at 312-226-0027 x8214 or mmahoney@gohealth.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.