Editorial Board   Guest Author

Mr. Mahoney

Michael Mahoney

Vice President of Consumer Marketing, GoHealth

As Vice President of Consumer Marketing, Michael Mahoney operates the products and services for GoHealthInsurance.com, an online health insurance comparison service connecting individuals and families with the right health coverage. Mr. Mahoney is an expert in consumer marketing, health insurance, and health care policy. He has been a leader on the GoHealth executive team since 2003. As a consumer expert in health insurance and health care policy, Mr. Mahoney is a frequent speaker and media personality discussing consumer trends and best practices in selecting health insurance plans and coverage. He often provides insight and guidance into the personal finance impact selecting the appropriate health insurance policy can have on individuals and businesses. At GoHealth, Mr. Mahoney has helped to develop and market a unique online platform where Americans in every state can evaluate and compare available health insurance plans. Mr. Mahoney, who currently lives in Chicago, Illinois, is an active athlete and enjoys running ultra-marathons, sailboat racing and yoga. Michael graduated with Honors from Wesleyan University.

Mr. Mahoney can be contacted at 312-226-0027 x8214 or mmahoney@gohealth.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.