Editorial Board   Guest Author

Mr. Still

Paul Still

Head Concierge, London Hilton on Park Lane

Paul Still, Head Concierge at London Hilton on Park Lane began his career as a night porter some thirty three years ago at Mayfair's iconic London Hilton on Park Lane and worked his way up to not only become its Head Concierge but also the President of The Society of the Golden Keys of Great Britain & the Commonwealth. The Society of the Golden Keys in Great Britain was founded in London exactly sixty years ago and has approximately 350 concierges in Great Britain now who proudly wear the symbol of their status: the coveted Golden Keys worn on their lapels. Each is revered for his or her professional gravitas, integrity, local knowledge and impeccable recommendations. During his time as a member Mr. Still has travelled all over the world attending the Union Internationale des Concierges d'Hotels (UICH) Congresses and building up a substantial network of worldwide contacts which he uses on a regular basis for the benefit of his hotel's guests. Throughout Mr. Still's longstanding career he has seen the London Hilton on Park Lane play host to many famous faces, from hosting dozens of Heads of State, including Tony Blair and President Mandela, to royalty such as Prince Charles and Camilla, and the Queen and Duke of Edinburgh. Mr. Still has seen a myriad of high profile events take place in the hotel's Grand Ballroom and past guests have included Bill Clinton, Hugh Grant, Dame Helen Mirren and Lewis Hamilton, to name but a few. Mr. Still enjoys meeting people commenting that “every day is different, and you learn something new every day”. He is dedicated to ensuing guest's needs are fulfilled at the London Hilton on Park Lane from organizing the most personal of requests, arranging exclusive tickets, restaurant bookings, arranging car hire, personal shopping and providing top tips for an ideal day in London.

Mr. Still can be contacted at 4402070966269 or paul.still@hilton.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.