Editorial Board   Guest Author

Mr. Noel

John Noel

Chairman & Chief Executive Officer, Noel Group

John M. Noel is Chairman and Chief Executive Officer of Noel Group - a diversified organization that invests in promising companies and has a history of building successful businesses in the areas of insurance, concierge, emergency travel assistance, customer service, financial services, emerging technology and real estate. Noel Group operates on a value-based philosophy of serving its clients and employees with honesty, integrity and respect. The company is based in Stevens Point, Wisconsin and operates under the philosophy "Our direction is led by our values." Mr. Noel has overseen many successful companies including MultiNational Underwriters and Travel Guard International. He started Travel Guard in his basement in 1985 and grew it to become one of the most respected travel insurance and emergency assistance providers in the world. Travel Guard was sold in 2006 and is now part of Chartis. In 2008 MultiNational was sold to HCC Insurance Holdings and renamed HCC Medical Insurance Services. Noel Group also owns the MyAssist service, live personal assistance for the mobile lifestyle. Other Noel Group companies include CallForce, a customer service contact center; Compass Properties, a real estate investment company; and Insure America, a specialty insurance company. In 1993, Mr. Noel and his wife Patty established the Make A Mark Foundation a non-profit, humanitarian program focused on making a positive difference on both a local and global level. Through a network of partners donating time, abilities and finances, Make A Mark has built clinics, schools and orphanages in developing countries throughout the world. Over the past two decades, Make A Mark has focused its attention on the looming orphan crisis in sub-Saharan Africa, which was caused by the devastating AIDS pandemic. In 1996, the Noel's established The Noel Compass Scholarship Program to provide access to higher education for low-income, high-achieving students from Wisconsin's urban communities. The program includes room, board and tuition at the University of Wisconsin-Stevens Point as well as a paid internship at Noel Group. Today, the Noel's "extended family" includes over 20 Compass Scholar college graduates. In recognition of their many philanthropic endeavors, the Noels were presented with the Franklin Covey Humanitarian Service Award, given to "outstanding individuals who reach out to improve the quality of life for individuals, groups or humankind." Noel Group has also been recognized by Working Mother Magazine as one of the top 100 companies in the nation for working mothers. Mr. Noel is a graduate and facilitator of the Covey Leadership Center, which is based on the "7 Habits of Highly Effective People" created by renowned author Dr. Steven Covey. A subsequent book by Dr. Covey entitled "Living the 7 Habits" includes a chapter written by Mr. Noel, where he shares the positive impact that the program has had on his personal and professional life. Mr. Noel earned his Bachelor of Science degree from the University of Wisconsin-Stevens Point and was recognized as the University's "Alumni of the Year" in 1999. The University's performing arts center was also dedicated in 2006 as the Noel Fine Arts Center.

Mr. Noel can be contacted at 877-692-7747 or jnoel@noelgroup.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.