Editorial Board   Guest Author

Mr. Noel

John Noel

Chairman & Chief Executive Officer, Noel Group

John M. Noel is Chairman and Chief Executive Officer of Noel Group - a diversified organization that invests in promising companies and has a history of building successful businesses in the areas of insurance, concierge, emergency travel assistance, customer service, financial services, emerging technology and real estate. Noel Group operates on a value-based philosophy of serving its clients and employees with honesty, integrity and respect. The company is based in Stevens Point, Wisconsin and operates under the philosophy "Our direction is led by our values." Mr. Noel has overseen many successful companies including MultiNational Underwriters and Travel Guard International. He started Travel Guard in his basement in 1985 and grew it to become one of the most respected travel insurance and emergency assistance providers in the world. Travel Guard was sold in 2006 and is now part of Chartis. In 2008 MultiNational was sold to HCC Insurance Holdings and renamed HCC Medical Insurance Services. Noel Group also owns the MyAssist service, live personal assistance for the mobile lifestyle. Other Noel Group companies include CallForce, a customer service contact center; Compass Properties, a real estate investment company; and Insure America, a specialty insurance company. In 1993, Mr. Noel and his wife Patty established the Make A Mark Foundation a non-profit, humanitarian program focused on making a positive difference on both a local and global level. Through a network of partners donating time, abilities and finances, Make A Mark has built clinics, schools and orphanages in developing countries throughout the world. Over the past two decades, Make A Mark has focused its attention on the looming orphan crisis in sub-Saharan Africa, which was caused by the devastating AIDS pandemic. In 1996, the Noel's established The Noel Compass Scholarship Program to provide access to higher education for low-income, high-achieving students from Wisconsin's urban communities. The program includes room, board and tuition at the University of Wisconsin-Stevens Point as well as a paid internship at Noel Group. Today, the Noel's "extended family" includes over 20 Compass Scholar college graduates. In recognition of their many philanthropic endeavors, the Noels were presented with the Franklin Covey Humanitarian Service Award, given to "outstanding individuals who reach out to improve the quality of life for individuals, groups or humankind." Noel Group has also been recognized by Working Mother Magazine as one of the top 100 companies in the nation for working mothers. Mr. Noel is a graduate and facilitator of the Covey Leadership Center, which is based on the "7 Habits of Highly Effective People" created by renowned author Dr. Steven Covey. A subsequent book by Dr. Covey entitled "Living the 7 Habits" includes a chapter written by Mr. Noel, where he shares the positive impact that the program has had on his personal and professional life. Mr. Noel earned his Bachelor of Science degree from the University of Wisconsin-Stevens Point and was recognized as the University's "Alumni of the Year" in 1999. The University's performing arts center was also dedicated in 2006 as the Noel Fine Arts Center.

Mr. Noel can be contacted at 877-692-7747 or jnoel@noelgroup.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.