Editorial Board   Guest Author

Ms. Donahue

Kieran Donahue

Vice President, Global Brand Marketing, DoubleTree by Hilton

As Vice President of Global Brand Marketing for DoubleTree by Hilton, Kieran Donahue is responsible for the development of long term global market share growth strategies and overall brand marketing initiatives. She focuses on enhancing owner return on investment by further leveraging the resources of the Hilton Worldwide enterprise and developing tools and resources that hotels can implement in-market, ensuring the brand is well-positioned for the rapid global growth it continues to enjoy. A Hilton Team Member for 11 years, Ms. Donahue held a series of positions with increasing responsibility, culminating in her role as Senior Director of Brand Marketing for Hilton Hotels & Resorts. In that role, she developed and led an international, multi-faceted and cross-cultural marketing strategy that substantially increased that brand's reputation and profitability. Ms. Donahue was also responsible for creating enduring and award-winning entertainment partnerships with the film "Up in the Air," popular TV series "Hawaii Five-0," the GRAMMY Awards and the Tribeca Film Festival. During her tenure with Hilton, she played a key role in marketing the company's highly successful loyalty program, Hilton HHonors, where responsibilities included oversight of the Visa co-brand card and global airline partners. A featured speaker on marketing and branding at several conferences, including Variety TV & Film Summit, Ms. Donahue has also written for such well-regarded publications as The Journal of Brand Strategy and Innovation. Ms. Donahue began her career working for Tricots St. Raphael, a prominent New York City men's fashion designer. She went on to develop an innovative partnership and sponsorship platform for MAGIC, the fashion industry's most influential convention event.

Ms. Donahue can be contacted at 703-883-5799 or kieran.donahue@hilton.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.