Editorial Board   Guest Author

Mr. McNeill

Andy McNeill

CEO, American Meetings, Inc. (AMI)

Andy McNeill is CEO of American Meetings, Inc. (AMI), a world-wide leader in the event marketing and meeting management space. Mr. McNeill is a true veteran of the meetings and event industries, with more than 25 years of experience. His weekly blog is one of the industry's leading blogs, and was recently picked up to provide content to Meetingsnet and the Corporate Meetings Network. He is frequently interviewed for articles by journalist regarding industry trends. Developing meeting strategies is his expertise and his passion. He has assisted firms in the pharmaceutical, biotech, healthcare, consumer, sports marketing and investment banking sectors to name a few. After graduation from FSU with a degree in Marketing, Mr. McNeill began his career in the event marketing group at FSU Athletics. Soon after, he spent six years with NSG Corporation as the Senior Vice President leading the sales/marketing for the firm who produced events for 200,000+ attendees annually across the globe. Revenues exceeded 25 million annually. Mr. McNeill and the NSG team worked with the 1996 Olympic Games in Atlanta to produce portions of the Opening Ceremonies. Following NSG, he secured the role as COO at Fanizzi Associates, one of the nation's largest event pharmaceutical firms. There he managed the overall operations of the company who executed over 400 events annually for physicians and internal pharmaceutical clients. Revenues exceeded 40 million a year. In 2002, Mr. McNeill left Fanizzi Associates, and launched AMI with the vision of owning a premiere event marketing and meeting management firm. Since 2002, AMI has grown into a multi-million dollar organization producing hundreds of events annually. AMI has managed programs in 20+ industries for clients such as Novartis, Mars, Cleveland Clinic, J & J, Baxter, Pfizer and Office Depot. The completion of AMI's new state of the art, 5,000 square feet corporate facility, is a crowing accomplishment as AMI enters its decade anniversary in 2012.

Mr. McNeill can be contacted at 954-556-8864 or andy@americanmeetings.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.