Editorial Board   Guest Author

Mr. McNeill

Andy McNeill

CEO, American Meetings, Inc. (AMI)

Andy McNeill is CEO of American Meetings, Inc. (AMI), a world-wide leader in the event marketing and meeting management space. Mr. McNeill is a true veteran of the meetings and event industries, with more than 25 years of experience. His weekly blog is one of the industry's leading blogs, and was recently picked up to provide content to Meetingsnet and the Corporate Meetings Network. He is frequently interviewed for articles by journalist regarding industry trends. Developing meeting strategies is his expertise and his passion. He has assisted firms in the pharmaceutical, biotech, healthcare, consumer, sports marketing and investment banking sectors to name a few. After graduation from FSU with a degree in Marketing, Mr. McNeill began his career in the event marketing group at FSU Athletics. Soon after, he spent six years with NSG Corporation as the Senior Vice President leading the sales/marketing for the firm who produced events for 200,000+ attendees annually across the globe. Revenues exceeded 25 million annually. Mr. McNeill and the NSG team worked with the 1996 Olympic Games in Atlanta to produce portions of the Opening Ceremonies. Following NSG, he secured the role as COO at Fanizzi Associates, one of the nation's largest event pharmaceutical firms. There he managed the overall operations of the company who executed over 400 events annually for physicians and internal pharmaceutical clients. Revenues exceeded 40 million a year. In 2002, Mr. McNeill left Fanizzi Associates, and launched AMI with the vision of owning a premiere event marketing and meeting management firm. Since 2002, AMI has grown into a multi-million dollar organization producing hundreds of events annually. AMI has managed programs in 20+ industries for clients such as Novartis, Mars, Cleveland Clinic, J & J, Baxter, Pfizer and Office Depot. The completion of AMI's new state of the art, 5,000 square feet corporate facility, is a crowing accomplishment as AMI enters its decade anniversary in 2012.

Mr. McNeill can be contacted at 954-556-8864 or andy@americanmeetings.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.