Editorial Board   Guest Author

Mr. McNeill

Andy McNeill

CEO, American Meetings, Inc. (AMI)

Andy McNeill is CEO of American Meetings, Inc. (AMI), a world-wide leader in the event marketing and meeting management space. Mr. McNeill is a true veteran of the meetings and event industries, with more than 25 years of experience. His weekly blog is one of the industry's leading blogs, and was recently picked up to provide content to Meetingsnet and the Corporate Meetings Network. He is frequently interviewed for articles by journalist regarding industry trends. Developing meeting strategies is his expertise and his passion. He has assisted firms in the pharmaceutical, biotech, healthcare, consumer, sports marketing and investment banking sectors to name a few. After graduation from FSU with a degree in Marketing, Mr. McNeill began his career in the event marketing group at FSU Athletics. Soon after, he spent six years with NSG Corporation as the Senior Vice President leading the sales/marketing for the firm who produced events for 200,000+ attendees annually across the globe. Revenues exceeded 25 million annually. Mr. McNeill and the NSG team worked with the 1996 Olympic Games in Atlanta to produce portions of the Opening Ceremonies. Following NSG, he secured the role as COO at Fanizzi Associates, one of the nation's largest event pharmaceutical firms. There he managed the overall operations of the company who executed over 400 events annually for physicians and internal pharmaceutical clients. Revenues exceeded 40 million a year. In 2002, Mr. McNeill left Fanizzi Associates, and launched AMI with the vision of owning a premiere event marketing and meeting management firm. Since 2002, AMI has grown into a multi-million dollar organization producing hundreds of events annually. AMI has managed programs in 20+ industries for clients such as Novartis, Mars, Cleveland Clinic, J & J, Baxter, Pfizer and Office Depot. The completion of AMI's new state of the art, 5,000 square feet corporate facility, is a crowing accomplishment as AMI enters its decade anniversary in 2012.

Mr. McNeill can be contacted at 954-556-8864 or andy@americanmeetings.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.