Editorial Board   Guest Author

Mr. Bajouk

Simon Bajouk

Concierge, Ritz-Carlton Montreal

Simon Bajouk is a Concierge at the Ritz-Carlton Montreal. Mr. Bajouk has been a practicing concierge for over six years, beginning his career at Montreal's Marriott Hotel. This early position gave Mr. Bajouk the confidence and abilities he needed to pursue his career and empowered him to assist others in reaching success. With an education in Hotel Management from the University of Quebec in Montreal and his early experience in the hospitality industry, Mr. Bajouk has keenly developed his leadership and customer-focused skills. Being a member of the International Association Les Clefs d'Or for five years now, he has built a reputation for professionalism, thoroughness and commitment to guest service. Over the years, Mr. Bajouk has shared his talents with some of the most prestigious hotels in Montreal, among them Le St-Sulpice, the Loews Hotel Vogue, Hotel Le St-James and most recently, the Ritz-Carlton Montreal. Mr. Bajouk sees each of his many memorable moments as learning opportunities and building blocks for the methodology he uses to deliver world-class service. As an accomplished concierge, he is proud of his accomplishments and looks forward to sharing them along the way. On this note, with the aim of sharing his experience in the field of hospitality, and more specifically in the role of caretaker, Mr. Bajouk and his colleague developed and implemented a customized customer service training program. He describes this program as teaching customer service and communication so that trainees can master the art of guest satisfaction. Mr. Bajouk has now taught several of these courses and among his many students counts the employees of Bombardier Inc. The company's involvement with the Ritz-Carlton Montreal over time has led him to being involved in several fundraising and charitable events for organizations such as the Terry Fox Foundation, the Multiple Sclerosis Society of Canada, and the Ste-Justine Hospital.

Mr. Bajouk can be contacted at 514-842-4210 or concierge@ritzmontreal.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.