Editorial Board   Guest Author

Mr. Bajouk

Simon Bajouk

Concierge, Ritz-Carlton Montreal

Simon Bajouk is a Concierge at the Ritz-Carlton Montreal. Mr. Bajouk has been a practicing concierge for over six years, beginning his career at Montreal's Marriott Hotel. This early position gave Mr. Bajouk the confidence and abilities he needed to pursue his career and empowered him to assist others in reaching success. With an education in Hotel Management from the University of Quebec in Montreal and his early experience in the hospitality industry, Mr. Bajouk has keenly developed his leadership and customer-focused skills. Being a member of the International Association Les Clefs d'Or for five years now, he has built a reputation for professionalism, thoroughness and commitment to guest service. Over the years, Mr. Bajouk has shared his talents with some of the most prestigious hotels in Montreal, among them Le St-Sulpice, the Loews Hotel Vogue, Hotel Le St-James and most recently, the Ritz-Carlton Montreal. Mr. Bajouk sees each of his many memorable moments as learning opportunities and building blocks for the methodology he uses to deliver world-class service. As an accomplished concierge, he is proud of his accomplishments and looks forward to sharing them along the way. On this note, with the aim of sharing his experience in the field of hospitality, and more specifically in the role of caretaker, Mr. Bajouk and his colleague developed and implemented a customized customer service training program. He describes this program as teaching customer service and communication so that trainees can master the art of guest satisfaction. Mr. Bajouk has now taught several of these courses and among his many students counts the employees of Bombardier Inc. The company's involvement with the Ritz-Carlton Montreal over time has led him to being involved in several fundraising and charitable events for organizations such as the Terry Fox Foundation, the Multiple Sclerosis Society of Canada, and the Ste-Justine Hospital.

Mr. Bajouk can be contacted at 514-842-4210 or concierge@ritzmontreal.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.