Editorial Board   Guest Author

Ms. Mongeon

Chanel Mongeon

Assistant Chief Concierge, Marriott Chateau Champlain

Since a very young age Chanel Mongeon knew that her calling was to work amongst the public. Communicating with people had always been easy and very pleasurable for her. Fed by an insatiable curiosity in life, with time she decided to combine her passion for traveling with her desire to help people. Ms. Mongeon graduated in 2003 from the Institut de Tourisme et d`Hotellerie du Quebec (ITHQ) in Montreal. After having worked a couple of summers as a tour guide on the Amphibian-Bus Tour in Old Montreal, the experience allowed her to see the city in a different way, allowing her to refine her public speaking skills and lastly, it gave her a taste of what it was to constantly work with tourists. With curiosity & ambition came more responsibilities. Ms. Mongeon started expanding my her responsibilities, getting more involved in the marketing of the company. This allowed her to establish some important contacts in the tourism industry and was instrumental in her progression to the concierge profession. In 2004 Ms. Mongeon officially made her career move into the hotel industry, working at the Marriott Chateau Champlain for the past 8 years occupying the role of the Assistant Chef Concierge for 6 years and the role of Chef Concierge (per interim) for a year and a half. With her full time duties as Chef Concierge, she is also very involved in the local community, volunteering her time to 'Les Clefs d`Or Canada'- the association known worldwide as the symbol of outstanding and professional service. Ms. Mongeon has been a Clefs d'Or member since 2007.

Ms. Mongeon can be contacted at 514-878-9000 x221 or serviceconcierge@chateauchamplain.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.