Editorial Board   Guest Author

Ms. Mongeon

Chanel Mongeon

Assistant Chief Concierge, Marriott Chateau Champlain

Since a very young age Chanel Mongeon knew that her calling was to work amongst the public. Communicating with people had always been easy and very pleasurable for her. Fed by an insatiable curiosity in life, with time she decided to combine her passion for traveling with her desire to help people. Ms. Mongeon graduated in 2003 from the Institut de Tourisme et d`Hotellerie du Quebec (ITHQ) in Montreal. After having worked a couple of summers as a tour guide on the Amphibian-Bus Tour in Old Montreal, the experience allowed her to see the city in a different way, allowing her to refine her public speaking skills and lastly, it gave her a taste of what it was to constantly work with tourists. With curiosity & ambition came more responsibilities. Ms. Mongeon started expanding my her responsibilities, getting more involved in the marketing of the company. This allowed her to establish some important contacts in the tourism industry and was instrumental in her progression to the concierge profession. In 2004 Ms. Mongeon officially made her career move into the hotel industry, working at the Marriott Chateau Champlain for the past 8 years occupying the role of the Assistant Chef Concierge for 6 years and the role of Chef Concierge (per interim) for a year and a half. With her full time duties as Chef Concierge, she is also very involved in the local community, volunteering her time to 'Les Clefs d`Or Canada'- the association known worldwide as the symbol of outstanding and professional service. Ms. Mongeon has been a Clefs d'Or member since 2007.

Ms. Mongeon can be contacted at 514-878-9000 x221 or serviceconcierge@chateauchamplain.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.