Editorial Board   Guest Author

Mr. Garrido

Nelson Garrido

Vice President Technology, Noble Interstate Management Group

Nelson Garrido is a Hospitality professional that has been in hospitality for over 18 years working at various positions in hotel operations and Information Technology. Mr. Garrido started his Hospitality technology career as IT Manager at the Tarrytown House Executive Conference Center in Tarrytown NY. Mr. Garrido is currently the vice president of Information Technology with responsibility for leading the implementation and execution of Noble-Interstate strategic information technology and management information system platforms throughout the organization and its assets. These areas include business intelligence technology, alignment of brand technology with Noble-Interstate's systems as well as the implementation of new investment and re-branding information technology. At Noble-Interstate leads the consolidation of multiple technology platforms into one cohesive and agile platform that has allowed Noble-Interstate to quickly manage newly acquired hotels. As part of his responsibilities with Noble Investment Mr. Garrido works with the major Hotel brands on implementing their technology for Noble's new hotel developments in addition to working with the brands on testing out new technology being deployed. Prior to joining Noble in 2005, Mr. Garrido was the Senior Director of Global Technology for Dolce International where he was responsible for the technology strategy and systems for all their hotels, resorts and conference centers throughout the Americas and Europe. He was responsible for the development of the Information Technology Department at Dolce Hotels & Resorts to meet the company's expansion into Europe and the US by establishing Information Technology Operating standards for all hotels. These standards included standards for not only back of the house technology but also technologies to support the corporate meetings clientele. Mr. Garrido also participates in industry board committees as member of the AH&LA Technology and E-Business Committee and Starwood Hotels Franchise IT Board. Nelson is also an active member with Hospitality Financial Technology professionals and the Hotel Technology Next Generation.

Mr. Garrido can be contacted at 404-682-1887 or nelson.garrido@noble-interstate.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.