Editorial Board   Guest Author

Dr. Garlick

Rick Garlick

Vice President, Strategy Consultant, Magid

Dr. Rick Garlick recently joined Magid as Vice President, Strategy Consultant. During a career that has spanned over two decades, he has worked with the most prestigious hospitality and travel companies in the world, in a variety of research and consulting roles. He has a diverse research and consulting background that includes extensive experience with guest experience management, employee engagement measurement and training; talent selection; brand research; customer satisfaction and loyalty programs; image and awareness studies; and national opinion polling.

Dr. Garlick is a current a member of the International Society of Hospitality Consultants (ISHC) and the former Global Travel and Hospitality Practice Lead at J.D. Power where he provided industry thought leadership to the company's clients in the hotel, rental car, airline, destination, gaming, and cruise line industries. His resume' also includes experience with two of the most prestigious research companies in North America: The Gallup Organization and Maritz Research.

Earlier in his career, Dr. Garlick worked in media and entertainment, financial services, utilities, manufacturing, retail, association, and not-for- profit research. Prior to entering the private sector, he taught courses in research methods, marketing, and persuasive communication at Michigan State University and DePaul University in Chicago.

A frequent conference speaker, Dr. Garlick has published numerous articles in industry and academic journals. He has also appeared on such national media outlets as MSNBC, CNBC, CNNfn, Bloomberg Television, and National Public Radio, as well as being quoted in a number of national publications.

Dr. Garlick has served as chair of the Research Committee for the Hospitality Sales and Marketing Association (HSMAI) Foundation Board and Meeting Professionals International (MPI). He received a Ph.D. in communication studies from Michigan State University.

Please visit http://www.magid.com for more information.

Dr. Garlick can be contacted at 224-500-6888 or rgarlick@magid.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.