Editorial Board   Guest Author

Mr. Parker

Jeffrey Stephen Parker

Vice President of Technology , Stout Street Hospitality/Magnolia Hotels

Currently the Vice President of Technology and Chief Funologist for Denver-based Stout Street Hospitality, Jeffrey Parker's responsibilities include all communications and technology projects for the management company and its core brand, Magnolia Hotels, including System and data security, and infrastructure design and operations support for over 500 employees. Some of his recent high-profile projects include the deployment of VMware, Libra on Demand, HotSOS, Airwatch, and Google Apps for Business. Parker is a nationally recognized leader in data security; notably with relation to PCI compliance. He holds a bachelor's degree in Technical Communications from Metropolitan State College of Denver and has been working in the industry for over 25 years. As VP for Stout Street, Mr. Parker has championed the commitment of the company to invest in technology that lowers the cost of compliance while maintaining high-security and accessibility. As Chief Funologist for the company, Mr. Parker is also responsible for the company executives morale and teamwork initiatives. Denver-based Stout Street Hospitality, a privately held hotel management and development company operates upscale boutique hotels catering to the sophisticated traveler. The company focuses on development, management, acquisition, re-branding, new construction and conversation of existing hotel properties. The core product line consists of award-winning, independent boutique hotels under the Magnolia brand that offer a style unlike that of trendy or branded hotels. The company currently operates hotels in Denver, Colo.; Dallas, Houston, and Bryan, Texas; and Omaha, Neb., and is exploring other markets for additional growth opportunities.

Mr. Parker can be contacted at 303-351-1649 or jparker@stoutstreethospitality.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.