Editorial Board   Guest Author

Ms. Gerhard

Janet Gerhard

Partner & CXO, Inquizo

Janet Gerhard has extensive experience transforming the way organizations understand and manage the customer experience. By analyzing and strategically changing how organizations interact with their customers, she helps clients redefine their growth strategy and customer experience ecosystem to deliver bottom line results.

In addition to the hospitality sector, Ms. Gerhard consults globally with automotive, business services, healthcare, logistics, manufacturing, pharmaceutical, retail, technology and telecommunication companies. When not focused on intentional experience design and driving customer loyalty through the business of Hospitality Gal, Ms. Gerhard puts her passion for sales to use in an active partnership as a Global Advisor with Challenger Performance Optimization, Inc., working with its diverse client base on commercial transformations. Prior to the launch of Hospitality Gal, Ms. Gerhard led the Hospitality sector of newBrandAnalytics, a social media intelligence company named the Venture Summit Mid-Atlantic 100 Company of the Year in 2011 and Northern Virginia Council's Hottest VC Backed Company in 2012. She spent the previous nine years with Maritz Research where she used customer lifecycle analytics to help clients capture more customer loyalty. Ms. Gerhard began her customer experience journey with The Ritz-Carlton Hotel Company. She is extremely well-traveled having visited and worked in more than 30 countries.

She launched Inquizo, a contemporary Business Solution Agency to help Fortune 500 companies and start-ups worldwide compete in today's ever changing business environment by disrupting conventional thinking, implementing innovative go to market strategies, and increasing customer loyalty. With the fundamental belief that Curiosity + Creativity = Innovation, Inquizo grows people, businesses and their customers.

Ms. Gerhard has a Bachelor of Science degree in Hotel Administration from Cornell University.


Please visit http://www.inquizo.com for more information.

Ms. Gerhard can be contacted at +1 215-518-2425 or janet@inquizo.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.