Editorial Board   Guest Author

Ms. Gerhard

Janet Gerhard

Partner & CXO, Inquizo

Janet Gerhard has extensive experience transforming the way organizations understand and manage the customer experience. By analyzing and strategically changing how organizations interact with their customers, she helps clients redefine their growth strategy and customer experience ecosystem to deliver bottom line results.

In addition to the hospitality sector, Ms. Gerhard consults globally with automotive, business services, healthcare, logistics, manufacturing, pharmaceutical, retail, technology and telecommunication companies.

When not focused on intentional experience design and driving customer loyalty through the business of Hospitality Gal, Ms. Gerhard puts her passion for sales to use in an active partnership as a Global Advisor with Challenger Performance Optimization, Inc., working with its diverse client base on commercial transformations.

Prior to the launch of Hospitality Gal, Ms. Gerhard led the Hospitality sector of newBrandAnalytics, a social media intelligence company named the Venture Summit Mid-Atlantic 100 Company of the Year in 2011 and Northern Virginia Council's Hottest VC Backed Company in 2012.

Ms. Gerhard spent the previous nine years with Maritz Research where she used customer lifecycle analytics to help clients capture more customer loyalty. She began her customer experience journey with The Ritz-Carlton Hotel Company. She is extremely well-traveled having visited and worked in more than 30 countries.

Ms. Gerhard launched Inquizo, a contemporary Business Solution Agency to help Fortune 500 companies and start-ups worldwide compete in today's ever changing business environment by disrupting conventional thinking, implementing innovative go to market strategies, and increasing customer loyalty. With the fundamental belief that Curiosity + Creativity = Innovation, Inquizo grows people, businesses and their customers.

Ms. Gerhard has a Bachelor of Science degree in Hotel Administration from Cornell University.

Please visit http://www.inquizo.com for more information.

Ms. Gerhard can be contacted at +1 215-518-2425 or janet@inquizo.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.