Editorial Board   Guest Author

Mr. Dean

Wes Dean

Vice President of Information Technology, M3 Accounting Services

Wes Dean is Vice President of Information Technology for M3 Accounting Services, the national leader in hotel-specific accounting software, processing more than $8 billion in financial transactions for more than 3,000 properties. With more than 20 years of network operations, software development and business operations management experience, Mr. Dean formulates long-term visions for the company's technology and service offerings. By directing M3's research and development (R&D) activities, he helps make the vision become a reality. Mr. Dean leads development of new software solutions and oversees improvement of existing products. His responsibilities include conducting research among the user community to ensure M3 products deliver the desired features and functionality, along with usability testing to make certain that M3 products perform across a number of platforms. Mr. Dean also serves as the company's executive security officer. He directs M3's hosting operations and directs the design, budget and capacity planning for its distributed data center operations. He guided M3 through their first Type II SAS70 Audit, ensuring compliance with publicly traded companies' regulations and industry standards. Prior to joining M3, Mr. Dean held a variety of leadership roles for technology companies based in Canada and the United States. He served as chief operating officer for Cyence International, a leading provider of Web-based financial software solutions for banking, manufacturing, and equipment leasing markets. Previously he served as CEO & chief technology officer of Signature Technology Solutions, an Atlanta-based company that helped financial organizations integrate online components into their processing systems. He is a former U.S. Army Infantry Officer serving as a Platoon Leader in the 82nd Airborne Division. Mr. Dean holds both a Bachelor's in Management Information Systems and a Master's degree in Business Administration from the University of Georgia.

Mr. Dean can be contacted at 770-297-3341 or wes@m3as.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.