Editorial Board   

Mr. Bell

Rollin Bell

Founder / CEO, PCM Construction

Rollin Bell is the founder and CEO of PCM Construction, a fast growing full service general contractor serving hospitality clients in Washington, D.C. and Baltimore. Originally created as a facility maintenance company offering: concrete/asphalt repair, masonry restoration, painting/wall covering and flooring services, PCM has blossomed into a full service general contractor providing interior construction and other design/build services. Today, PCM is among the region's premier full service providers of facilities maintenance and general contracting. PCM has earned a reputation among property owners and managers for its responsiveness and ability to consistently exceed client expectations. PCM has provided services to more than 500 clients in the Washington, D.C. and Baltimore areas. Mr. Bell is a 2006 Ernst & Young Entrepreneur of the Year finalist and serves on the board of BAPS Imagination Stage, an organization committed to making the arts accessible to all children regardless of their physical, cognitive or financial status. He is also a contributor to several charitable organizations including The Cystic Fibrosis Foundation. When not spending time with his wife and children, Mr. Bell competes in triathlons and enjoys spending time outdoors.

Mr. Bell can be contacted at 301-595-3700 or rbell@pcmgc.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.