Editorial Board   

Mr. Bell

Rollin Bell

Founder / CEO, PCM Construction

Rollin Bell is the founder and CEO of PCM Construction, a fast growing full service general contractor serving hospitality clients in Washington, D.C. and Baltimore. Originally created as a facility maintenance company offering: concrete/asphalt repair, masonry restoration, painting/wall covering and flooring services, PCM has blossomed into a full service general contractor providing interior construction and other design/build services. Today, PCM is among the region's premier full service providers of facilities maintenance and general contracting. PCM has earned a reputation among property owners and managers for its responsiveness and ability to consistently exceed client expectations. PCM has provided services to more than 500 clients in the Washington, D.C. and Baltimore areas. Mr. Bell is a 2006 Ernst & Young Entrepreneur of the Year finalist and serves on the board of BAPS Imagination Stage, an organization committed to making the arts accessible to all children regardless of their physical, cognitive or financial status. He is also a contributor to several charitable organizations including The Cystic Fibrosis Foundation. When not spending time with his wife and children, Mr. Bell competes in triathlons and enjoys spending time outdoors.

Mr. Bell can be contacted at 301-595-3700 or rbell@pcmgc.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.