Editorial Board   Guest Author

Mr. Dutton

Geoff Dutton

Co-CEO, Kipsu

Geoff Dutton is a serial entrepreneur and Co-CEO of Kipsu, a company devoted to enhancing customer experience through new communication channels. Kipsu, a company he co-founded in 2010, has developed into the market leader in text based engagement solutions for the hospitality market and is today working with many of the hospitality industry leaders to make dramatic improvements in guest satisfaction scores, improve standing amongst social media sites, reduce franchise penalties, drive repeat business and improve market position. Mr. Dutton and his team at Kipsu have developed a proprietary system for anticipating customer engagement opportunities, crafting messaging to engage guests at the “point of pain,” and maintaining guest engagement pre and post the service experience. Mr. Dutton previously co-founded MXAPP, a company focused on mobile marketing in the restaurant industry. Kipsu is based in Minneapolis, Minnesota and is serving hospitality leaders throughout the United States. Mr. Dutton can be contacted at (507) 254-6428 or Geoff@kipsu.com. Mr. Dutton holds a bachelor's degree in Entrepreneurship from the Carlson School of Management at the University of Minnesota.

Mr. Dutton can be contacted at 507-254-6428 or geoff@kipsu.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.