Editorial Board   Guest Author

Mr. Davidson

Cris Davidson

Sr. Director of the Americas, FCS

Cris Davidson currently resides in Atlanta, Georgia and holds the position of Sr. Director of the Americas for a leading Global Hospitality Technology firm, FCS, based in Kuala Lumpur, Malaysia. In his role, Mr. Davidson has complete P&L responsibilities and was recruited to expand the presence of FCS through the development of strategic channels throughout North & South America. Previous to his position with FCS, Mr. Davidson has been a serial entrepreneur, initially starting a global consulting practice, ITS, in 1993 with offices in the US and Dubai and clients including Jumeirah, IHG and Ritz Carlton. Later he started a firm, CNI, that developed an award winning software/hardware platform that was a precursor to what is now becoming a hospitality brand standard for mobile deployment. Mr. Davidson's real passion is his family, coaching his three children in all their various sporting activities and his involvement with the non-profit world, in particular those organizations whose mission is the betterment of children's lives. Mr. Davidson was a founding member of the local Make-A-Wish chapter in 1994, later he sat on the MAWFA Board of Directors for six years, holding the role of Chairman of the Chapter Performance Committee his last four years as well as a sitting role on the Executive Committee and the Strategic Planning Committees. He has also held Board positions with Starlight Foundation and a Georgia based organization, HealthMPowers, targeting childhood obesity and other health related challenges. This was accomplished through an interactive experience brought directly into the individual schools throughout the state. Davidson attended the University of Maryland and graduated with a BS in marketing. For more information, please contact Mr. Davidson at cris.davidson@planet1world.com or visit www.fcscs.com for more information on FCS' comprehensive suite of hospitality technology product solutions.

Mr. Davidson can be contacted at 714-731-2350 or cris.davidson@planet1world.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.