Editorial Board   Guest Author

Mr. Davidson

Cris Davidson

Sr. Director of the Americas, FCS

Cris Davidson currently resides in Atlanta, Georgia and holds the position of Sr. Director of the Americas for a leading Global Hospitality Technology firm, FCS, based in Kuala Lumpur, Malaysia. In his role, Mr. Davidson has complete P&L responsibilities and was recruited to expand the presence of FCS through the development of strategic channels throughout North & South America. Previous to his position with FCS, Mr. Davidson has been a serial entrepreneur, initially starting a global consulting practice, ITS, in 1993 with offices in the US and Dubai and clients including Jumeirah, IHG and Ritz Carlton. Later he started a firm, CNI, that developed an award winning software/hardware platform that was a precursor to what is now becoming a hospitality brand standard for mobile deployment. Mr. Davidson's real passion is his family, coaching his three children in all their various sporting activities and his involvement with the non-profit world, in particular those organizations whose mission is the betterment of children's lives. Mr. Davidson was a founding member of the local Make-A-Wish chapter in 1994, later he sat on the MAWFA Board of Directors for six years, holding the role of Chairman of the Chapter Performance Committee his last four years as well as a sitting role on the Executive Committee and the Strategic Planning Committees. He has also held Board positions with Starlight Foundation and a Georgia based organization, HealthMPowers, targeting childhood obesity and other health related challenges. This was accomplished through an interactive experience brought directly into the individual schools throughout the state. Davidson attended the University of Maryland and graduated with a BS in marketing. For more information, please contact Mr. Davidson at cris.davidson@planet1world.com or visit www.fcscs.com for more information on FCS' comprehensive suite of hospitality technology product solutions.

Mr. Davidson can be contacted at 714-731-2350 or cris.davidson@planet1world.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.