Editorial Board   Guest Author

Mr. Rosenberger

Scott Rosenberger

Senior Partner, Deloitte Consulting - Consumer and Industrial Markets

Scott A. Rosenberger is a senior partner with Deloitte Consulting in Consumer & Industrial Markets; he also serves as industry leader in the Travel, Hospitality & Leisure (THL) and Transportation sectors, which provide innovation services and solutions to the world's leading hotels, travel service providers, restaurants, airlines, air freight and transportation companies. Specializing in technology integration, Mr. Rosenberger is the service leader for enterprise architecture. In 26 years of experience, he has been involved in all phases of technology planning, development, and integration, guiding Fortune 2000 companies in their strategic applications of information technology. A sample list of Mr. Rosenberger's clients includes Pennsylvania Liquor Control, Nike, Harrah's, Gaylord Corporation, FedEx Corporation, American Airlines, Delta Airlines, SkyWest Airlines, Starwood Corporation, The Coca Cola Companies, Carnival Corporation, Brown-Forman Corporation, Jimmy Johns Restaurants, and CSX Technology Services. Mr. Rosenberger received a B.A. from Macalester College (graduating with honors) and earned a FEAC graduate certificate in Enterprise Architecture from the University of California. He is also ITIL V3 certified and serves as the firm's sponsor and liaison to The Open Group (TOGAF). He recently led the design and development of Deloitte Consulting's comprehensive, TOGAF and DODAF compliant EA methodology.

Mr. Rosenberger can be contacted at 703-251-1000 or srosenberger@deloitte.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.