Editorial Board   Guest Author

Mr. Rosenberger

Scott Rosenberger

Senior Partner, Deloitte Consulting - Consumer and Industrial Markets

Scott A. Rosenberger is a senior partner with Deloitte Consulting in Consumer & Industrial Markets; he also serves as industry leader in the Travel, Hospitality & Leisure (THL) and Transportation sectors, which provide innovation services and solutions to the world's leading hotels, travel service providers, restaurants, airlines, air freight and transportation companies. Specializing in technology integration, Mr. Rosenberger is the service leader for enterprise architecture. In 26 years of experience, he has been involved in all phases of technology planning, development, and integration, guiding Fortune 2000 companies in their strategic applications of information technology. A sample list of Mr. Rosenberger's clients includes Pennsylvania Liquor Control, Nike, Harrah's, Gaylord Corporation, FedEx Corporation, American Airlines, Delta Airlines, SkyWest Airlines, Starwood Corporation, The Coca Cola Companies, Carnival Corporation, Brown-Forman Corporation, Jimmy Johns Restaurants, and CSX Technology Services. Mr. Rosenberger received a B.A. from Macalester College (graduating with honors) and earned a FEAC graduate certificate in Enterprise Architecture from the University of California. He is also ITIL V3 certified and serves as the firm's sponsor and liaison to The Open Group (TOGAF). He recently led the design and development of Deloitte Consulting's comprehensive, TOGAF and DODAF compliant EA methodology.

Mr. Rosenberger can be contacted at 703-251-1000 or srosenberger@deloitte.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.