Editorial Board   Guest Author

Mr. Grosack

Matthew Grosack

Associate, DLA Piper

Matthew Grosack is a commercial litigation associate in DLA Piper's Miami office. Mr. Grosack focuses his practice on complex commercial litigation and arbitration matters with extensive experience handling a wide range of health care litigation and regulatory investigations, hospitality industry litigation, corporate and real estate litigation. A wide range of health care industry participants, including health systems, hospitals, ambulatory surgical centers, diagnostic imaging companies, home health agencies, medical and physician practice groups and various other health care industry businesses are among Mr. Grosack's clients. He represents them in connection with complex health care litigation matters, regulatory investigations and enforcement actions by federal and state regulatory agencies, and helps them respond to (and defend against) potential whistleblower (qui tam) actions. As part of his hospitality litigation practice, Mr. Grosack represents hospitality and leisure industry participants, including hotels, developers, cruise lines, management companies, marketing companies and other hospitality, leisure and entertainment industry-related businesses in a broad range of commercial litigation disputes. Mr. Grosack has experience handling disputes involving the enforcement of restrictive covenants, such as non-competition, non-solicitation and confidentiality provisions and complex litigation involving misappropriation of trade secrets and unfair competition. He has also represented clients in labor and employment disputes, including defending against discrimination claims and counseling on employment issues and retaliatory discharge claims. Additionally, he has experience in all aspects of electronic discovery, including, but not limited to, extensive experience with the requirements of the Sedona Principles and federal and state law interpreting electronic discovery requirements.

Mr. Grosack can be contacted at 305-423-8554 or matthew.grosack@dlapiper.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.