Editorial Board   Guest Author

Mr. Tempelaere

Nico Tempelaere

EMEA Social Media Manager, The Carlson Rezidor Hotel Group

Nico Tempelaere is Belgian and speaks fluent Dutch, French, English and has a basic knowledge of German and Spanish. He lives partly in Brussels when he is not traveling abroad for his actual job. Being 39-years old he has 15 years of experience and a solid background in Marketing and Communications Management. Mr. Tempelaere started his career as a radio presenter & TV journalist. Five years later he left the media and worked for eight years as a Communication expert in several industries specializing in Travel Marketing & PR. His main customers were BCD Travel, Etihad Airways, NH Hotels, Star Alliance, CapGemini and Panasonic. He discovered social media five years ago when Mr. Tempelaere started as a Marketing Director for a travel agency. His main responsibilities were defining the strategy and execution of several off and online marketing campaigns and press relations (as spokesperson). He also created the strategy and content for the biggest and fastest growing Facebook page in the Belgian travel industry. At the beginning of 2012 Mr. Tempelaere joined The Carlson Rezidor Hotel Group as the first EMEA Social Media Manager. His main tasks are the development of a social media strategy for the 400 EMEA-hotels, to inform & convince the Hotel Managers about the importance of social media, to train the future Social Media Ambassadors during the internal Business School, to deliver social media guidelines and to support all marketing campaigns & other departments (e.g. Public Relations & HR). Mr. Tempelaere is passionate about traveling, observing people in airports and hotels, networking with his international colleagues and friends and cooking for friends and family.

Mr. Tempelaere can be contacted at 32-2-702-9262 or nico.tempelaere@carlsonrezidor.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.