Editorial Board   Guest Author

Mr. Tempelaere

Nico Tempelaere

EMEA Social Media Manager, The Carlson Rezidor Hotel Group

Nico Tempelaere is Belgian and speaks fluent Dutch, French, English and has a basic knowledge of German and Spanish. He lives partly in Brussels when he is not traveling abroad for his actual job. Being 39-years old he has 15 years of experience and a solid background in Marketing and Communications Management. Mr. Tempelaere started his career as a radio presenter & TV journalist. Five years later he left the media and worked for eight years as a Communication expert in several industries specializing in Travel Marketing & PR. His main customers were BCD Travel, Etihad Airways, NH Hotels, Star Alliance, CapGemini and Panasonic. He discovered social media five years ago when Mr. Tempelaere started as a Marketing Director for a travel agency. His main responsibilities were defining the strategy and execution of several off and online marketing campaigns and press relations (as spokesperson). He also created the strategy and content for the biggest and fastest growing Facebook page in the Belgian travel industry. At the beginning of 2012 Mr. Tempelaere joined The Carlson Rezidor Hotel Group as the first EMEA Social Media Manager. His main tasks are the development of a social media strategy for the 400 EMEA-hotels, to inform & convince the Hotel Managers about the importance of social media, to train the future Social Media Ambassadors during the internal Business School, to deliver social media guidelines and to support all marketing campaigns & other departments (e.g. Public Relations & HR). Mr. Tempelaere is passionate about traveling, observing people in airports and hotels, networking with his international colleagues and friends and cooking for friends and family.

Mr. Tempelaere can be contacted at 32-2-702-9262 or nico.tempelaere@carlsonrezidor.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.