Editorial Board   Guest Author

Mr. Tempelaere

Nico Tempelaere

EMEA Social Media Manager, The Carlson Rezidor Hotel Group

Nico Tempelaere is Belgian and speaks fluent Dutch, French, English and has a basic knowledge of German and Spanish. He lives partly in Brussels when he is not traveling abroad for his actual job. Being 39-years old he has 15 years of experience and a solid background in Marketing and Communications Management. Mr. Tempelaere started his career as a radio presenter & TV journalist. Five years later he left the media and worked for eight years as a Communication expert in several industries specializing in Travel Marketing & PR. His main customers were BCD Travel, Etihad Airways, NH Hotels, Star Alliance, CapGemini and Panasonic. He discovered social media five years ago when Mr. Tempelaere started as a Marketing Director for a travel agency. His main responsibilities were defining the strategy and execution of several off and online marketing campaigns and press relations (as spokesperson). He also created the strategy and content for the biggest and fastest growing Facebook page in the Belgian travel industry. At the beginning of 2012 Mr. Tempelaere joined The Carlson Rezidor Hotel Group as the first EMEA Social Media Manager. His main tasks are the development of a social media strategy for the 400 EMEA-hotels, to inform & convince the Hotel Managers about the importance of social media, to train the future Social Media Ambassadors during the internal Business School, to deliver social media guidelines and to support all marketing campaigns & other departments (e.g. Public Relations & HR). Mr. Tempelaere is passionate about traveling, observing people in airports and hotels, networking with his international colleagues and friends and cooking for friends and family.

Mr. Tempelaere can be contacted at 32-2-702-9262 or nico.tempelaere@carlsonrezidor.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.