Editorial Board   Guest Author

Mr. Flack

Andrew Flack

Vice President Global Brand Marketing, Hilton Hotels

Andrew Flack is Vice President - Global Brand Marketing for Hilton Hotels & Resorts and has oversight of all Hilton brand marketing strategies and functions worldwide. Those functional areas include advertising, visual identity, public relations, strategic partnerships and brand promotions for the leisure and business segments, as well as hotel online tools and resources. A 20-year hotel industry veteran, Mr. Flack was previously Vice President Sales and Marketing - Hilton Asia Pacific, where he created a new marketing organization in support of our emerging growth markets and extended Hilton's global sales network into new countries such as India and Korea. Previous assignments for Hilton have taken Flack to Europe and Australia. As Regional Director of Business Development for Australasia, Flack was responsible for all revenue generating activities across Hilton's portfolio in the region and part of the team that re-built and re-launched Hilton Sydney. During this period, the Hilton brand in Australia moved from fourth to first in the BDRC hotel brand rankings, a position that it retains to this day. Mr. Flack's earlier career included seven years as a general manager. His management of Hilton properties includes leadership of Parmelia Hilton Perth, Hilton Sydney and Hilton Swindon. Flack also worked in management positions at six additional hotels in the United Kingdom. Born in Malta, Mr. Flack is a dual citizen of Britain and Australia and holds an MBA from the Australian Graduate School of Management. He and his wife have two daughters and reside in Northern Virginia.

Mr. Flack can be contacted at 703-883-5799 or andrew.flack@hilton.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.