Editorial Board Guest Author
Mr. Flack Andrew Flack
Vice President Global Brand Marketing, Hilton Hotels
Andrew Flack is Vice President - Global Brand Marketing for Hilton Hotels & Resorts and has oversight of all Hilton brand marketing strategies and functions worldwide. Those functional areas include advertising, visual identity, public relations, strategic partnerships and brand promotions for the leisure and business segments, as well as hotel online tools and resources. A 20-year hotel industry veteran, Mr. Flack was previously Vice President Sales and Marketing - Hilton Asia Pacific, where he created a new marketing organization in support of our emerging growth markets and extended Hilton's global sales network into new countries such as India and Korea. Previous assignments for Hilton have taken Flack to Europe and Australia. As Regional Director of Business Development for Australasia, Flack was responsible for all revenue generating activities across Hilton's portfolio in the region and part of the team that re-built and re-launched Hilton Sydney. During this period, the Hilton brand in Australia moved from fourth to first in the BDRC hotel brand rankings, a position that it retains to this day. Mr. Flack's earlier career included seven years as a general manager. His management of Hilton properties includes leadership of Parmelia Hilton Perth, Hilton Sydney and Hilton Swindon. Flack also worked in management positions at six additional hotels in the United Kingdom. Born in Malta, Mr. Flack is a dual citizen of Britain and Australia and holds an MBA from the Australian Graduate School of Management. He and his wife have two daughters and reside in Northern Virginia.Mr. Flack can be contacted at 703-883-5799 or andrew.flack@hilton.com
