Editorial Board   Guest Author

Ms. McDargh

Eileen McDargh

Chief Energy Officer, The Resiliency Group

Since 1980, Eileen McDargh has helped organizations and individuals transform the life of their business and the business of their life through conversations that matter and connections that count. She has become known as a master facilitator, an award- winning author, and an internationally recognized keynoter and executive coach.

She draws upon practical business know-how, life's experiences and years of consulting to major national and international organizations that have ranged from global pharmaceuticals to the US Armed Forces, from health care associations to religious institutions. Her programs are content rich, interactive, provocative and playful—even downright hilarious.

In 2018, Global Gurus International, a British-based provider of resources for leadership, communication and sales training, also ranked her 3rd as one of the World's Top 30 Communication Professionals following a global survey of 22,000 business professionals.

She has authored seven books including,  Work for a Living & Still Be Free to Live, Talk Ain't Cheap—It's Priceless, Gifts from the Mountain-Simple Truths for Life's Complexities, My Get Up and Go Got Up & Went, Your Resiliency GPS: A Guide for Growing through Work Life

As a business author and commentator, she has appeared on network news, on radio programs and in business journals and in major metropolitan newspapers. Ms. McDargh is a certified speaking professional (CSP) and her election into the CPAE Speaker Hall of Fame places her among the top 3% of speakers in the United States.

Please visit http://www.theresiliencygroup.com for more information.

Ms. McDargh can be contacted at 949-496-8640 or eileen@eileenmcdargh.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.