Editorial Board   Guest Author

Mr. McGuinness

Brian McGuinness

Senior Vice President, Specialty Select Brands, Starwood Hotels & Resorts Worldwide

Brian McGuinness is the Senior Vice President of Starwood's Specialty Select brands, including the Aloft, Element and Four Points by Sheraton brands. McGuinness is responsible for development, strategic and creative direction, and overall performance of each of Starwood's select-serve lifestyle brands. Mr. McGuinness leads an integrated team, charged with ensuring the successful global launch of Starwood's first new brand introduction, Aloft Hotels, since the 1999 premiere of W Hotels; establishing Starwood's new green trailblazer, Element Hotels, as the extended-stay category leader and Starwood's green innovation lab; and re-launching the newly reinvented Four Points by Sheraton brand. Mr. McGuinness began his career with Starwood in 1997. His tenure started at the Sheraton Boston Hotel and Towers as Towers Manager, later transitioning to Reservations and Revenue Management Director. Successfully advancing through his hotel career, he was eventually tapped by Starwood corporate to roll-out a new property management technology platform and joined the creative team to launch the highly successful Starwood Preferred Guest Program. Continuing in marketing, he created the Global Marketing Operations group where he oversaw the execution of marketing programs globally. In 2002, furthering his entrepreneurial desires, Mr. McGuinness left Starwood to personally oversee the restoration of a charming bed and breakfast located on Cape Cod. After the successful completion of the restoration, Mr. McGuinness returned to Starwood's Manhattan-based offices to take on the challenge of leading one of the most exciting brand introductions in the hotel industry's history - Aloft Hotels. He relocated to Starwood's corporate headquarters in White Plains, NY in 2007 to lead the launch of both Aloft and Element Hotels worldwide, and has recently taken the reins on the Four Points by Sheraton brand. Mr. McGuinness grew up in New England, the youngest of seven children. His passion for the hospitality business started at a young age during annual international trips with his family to everywhere from Canada to Europe.

Mr. McGuinness can be contacted at 914-640-8100 or brian.mcguinness@starwoodhotels.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.