Editorial Board   Guest Author

Mr. Howell

Rob Howell

General Manager, Shawnee Inn & Golf Resort

Rob Howell is the General Manager of The Shawnee Inn and Golf Resort. He has held leadership positions in the hospitality industry for nearly 30 years. Rob's specialties include increasing the sustainability of business, creating a culture of exceptional guest service, breaking the mold of typical business organizational structures, and auditing operations to focus on “what makes us successful; people and processes”. A graduate with a Master's Degree in Hotel Administration from Penn State University's Hospitality program, Mr. Howell has held responsibilities ranging from Vice President of Marketing and General Manager to Graduate Assistant and Sales Manager. Mr. Howell began his career at Allied Hospitality, later SB Yen, and finally arrived at The Shawnee Inn and Golf Resort where he manages the 99 room property and 27-hole championship golf course among other amenities. Mr. Howell is a board member of the Pennsylvania Restaurant and Lodging Association, President of the Sherman Theater, and Rotarian. He has been honored as the 2010 General Manager of the Year for the United States by the American Hotel and Lodging Association, 2010 General Manager of the Year by the Pennsylvania Tourism and Lodging Association, and 2008 Outstanding Tourism Employee by the Pocono Mountain Visitors Bureau.

Mr. Howell can be contacted at 570-424-4050 x1409 or pr@shawneeinn.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.