Editorial Board   Guest Author

Mr. Cario

John Cario

General Manager, Hilton Garden Inn Richmond Downtown

John P. Cario, a longtime respected hotel manager in the Richmond area, has served as general manager of the Hilton Garden Inn Richmond Downtown in the historic Miller & Rhoads complex since April, 2010. Mr. Cario is a past board member of the Richmond Metro Convention and Visitors Bureau and currently serves on the board of the Greater Richmond Hotel & Motel Association. He has worked in a number of management capacities in Richmond area hotels under the Wyndham, Doubletree and Embassy Suites flags. During his career with Wyndham, Mr. Cario opened or operated seven hotels in Chicago, Nashville, Maryland and Arizona. His Chicago-Oakbrook Terrace Wyndham received “Best New Hotel Award” in 1996. Most recently, he served as general manager of another downtown Richmond hotel, advancing operations following a $10 million renovation. Mr. Cario earned his bachelor's degree from James Madison University in Harrisburg, VA.

Mr. Cario can be contacted at 804-344-4300 or john.cario@hilton.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.