Editorial Board   Guest Author

Mr. Cario

John Cario

General Manager, Hilton Garden Inn Richmond Downtown

John P. Cario, a longtime respected hotel manager in the Richmond area, has served as general manager of the Hilton Garden Inn Richmond Downtown in the historic Miller & Rhoads complex since April, 2010. Mr. Cario is a past board member of the Richmond Metro Convention and Visitors Bureau and currently serves on the board of the Greater Richmond Hotel & Motel Association. He has worked in a number of management capacities in Richmond area hotels under the Wyndham, Doubletree and Embassy Suites flags. During his career with Wyndham, Mr. Cario opened or operated seven hotels in Chicago, Nashville, Maryland and Arizona. His Chicago-Oakbrook Terrace Wyndham received “Best New Hotel Award” in 1996. Most recently, he served as general manager of another downtown Richmond hotel, advancing operations following a $10 million renovation. Mr. Cario earned his bachelor's degree from James Madison University in Harrisburg, VA.

Mr. Cario can be contacted at 804-344-4300 or john.cario@hilton.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.