Editorial Board   Guest Author

Mr. Cario

John Cario

General Manager, Hilton Garden Inn Richmond Downtown

John P. Cario, a longtime respected hotel manager in the Richmond area, has served as general manager of the Hilton Garden Inn Richmond Downtown in the historic Miller & Rhoads complex since April, 2010. Mr. Cario is a past board member of the Richmond Metro Convention and Visitors Bureau and currently serves on the board of the Greater Richmond Hotel & Motel Association. He has worked in a number of management capacities in Richmond area hotels under the Wyndham, Doubletree and Embassy Suites flags. During his career with Wyndham, Mr. Cario opened or operated seven hotels in Chicago, Nashville, Maryland and Arizona. His Chicago-Oakbrook Terrace Wyndham received “Best New Hotel Award” in 1996. Most recently, he served as general manager of another downtown Richmond hotel, advancing operations following a $10 million renovation. Mr. Cario earned his bachelor's degree from James Madison University in Harrisburg, VA.

Mr. Cario can be contacted at 804-344-4300 or john.cario@hilton.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.