Editorial Board   Guest Author

Mr. Ferrara

Clifford Ferrara

Executive Vice President of Sales & Revenue Generation, Chesapeake Hospitality

Clifford Ferrara is an industry veteran with more than 27 years of experience in the hotel business. Mr. Ferrara was promoted from Chesapeake's senior vice president of sales, marketing and revenue management to executive vice president sales and revenue generation in 2017.

Chesapeake Hospitality is a leading third-party hotel management company with a proven track record of outstanding financial performance. They offer private equity, institutional and individual hotel investors and owners of full-service hotels a unique opportunity to experience what's possible with a results-driven hotel management partner.

As Chesapeake's executive vice president sales and revenue generation, Mr. Ferrara continues the daily management and oversight of advertising, direct sales, catering, e-commerce and digital marketing, and revenue management strategies for the company's expansive portfolio of hotels nationally.

In his role, he also serves as part of the leadership team driving strategic decisions impacting the company's continued growth as one of the most recognized third party hotel management companies in the country today.

Mr. Ferrara is an enthusiastic leader who has developed a successful track record of meaningful accomplishments throughout his career with Chesapeake. With the company for more than 17 years,  he has served in various positions at the property level, including the Crowne Plaza Hollywood Beach in Hollywood, Florida, where he was pre-opening and post-opening general manager, as well as the 259-room Crown Plaza Houston Downtown in Houston, Texas where he served as general manager.

Mr. Ferrara began his career with Chesapeake Hospitality as director of sales and marketing at the Hilton in Jacksonville, Florida. He earned a Bachelor of Arts in English Literature from Hampden-Sydney College.

Please visit http://www.chesapeakehospitality.com for more information.

Mr. Ferrara can be contacted at +1 301-474-3307 or cferrara@chesapeakehospitality.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.