Editorial Board   Guest Author

Mr. Ferrara

Clifford Ferrara

Executive Vice President of Sales & Revenue Generation, Chesapeake Hospitality

Clifford Ferrara is an industry veteran with more than 27 years of experience in the hotel business. Mr. Ferrara was promoted from Chesapeake's senior vice president of sales, marketing and revenue management to executive vice president sales and revenue generation in 2017.

Chesapeake Hospitality is a leading third-party hotel management company with a proven track record of outstanding financial performance. They offer private equity, institutional and individual hotel investors and owners of full-service hotels a unique opportunity to experience what's possible with a results-driven hotel management partner.

As Chesapeake's executive vice president sales and revenue generation, Mr. Ferrara continues the daily management and oversight of advertising, direct sales, catering, e-commerce and digital marketing, and revenue management strategies for the company's expansive portfolio of hotels nationally.

In his role, he also serves as part of the leadership team driving strategic decisions impacting the company's continued growth as one of the most recognized third party hotel management companies in the country today.

Mr. Ferrara is an enthusiastic leader who has developed a successful track record of meaningful accomplishments throughout his career with Chesapeake. With the company for more than 17 years,  he has served in various positions at the property level, including the Crowne Plaza Hollywood Beach in Hollywood, Florida, where he was pre-opening and post-opening general manager, as well as the 259-room Crown Plaza Houston Downtown in Houston, Texas where he served as general manager.

Mr. Ferrara began his career with Chesapeake Hospitality as director of sales and marketing at the Hilton in Jacksonville, Florida. He earned a Bachelor of Arts in English Literature from Hampden-Sydney College.

Please visit http://www.chesapeakehospitality.com for more information.

Mr. Ferrara can be contacted at +1 301-474-3307 or cferrara@chesapeakehospitality.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.