Editorial Board   Guest Author

Ms. Jacobs

Heather Jacobs

VP Human Resources Europe/Middle East/ Africa, Four Seasons Hotels & Resorts

Heather Jacobs first started with Four Seasons by working summers - initially as a Front Office Intern in 1992 at the Ritz-Carlton Chicago and then as Hostess in 1993 at the Four Seasons Los Angeles. She began her career in earnest as a Manager In Training in 1994 in the Rooms Division of the Ritz-Carlton Chicago (a Four Seasons Hotel). She then made her way to Human Resources via Housekeeping and the Front Office, and was appointed Human Resources Manager in 1995. In November 1996, Ms. Jacobs relocated to The Pierre Hotel (then a Four Seasons Hotel), starting as Employee Relations & Benefits Manager, Assistant Director and then, Director of Human Resources in October 1998. Interested in the global aspects of Human Resources, Heather was promoted to Director of Human Resources Administration in January 2000, helping develop and implement global Human Resources policies, procedures and competitive practices. She has helped to shepherd the employment brand and has instilled the Four Seasons culture into our international portfolio, all with an eye to aligning HR practices with the global business strategies of the company. In June 2004, Ms. Jacobs and her family relocated to Geneva, Switzerland as Area Director of Human Resources for Europe, the Middle East and Africa where she tackled the complex issues of new development, pre-opening assistance, and general Human Resources responsibilities. Ms. Jacobs was promoted to Vice President in July 2007. In her current role, she assists in the selection and development of Senior leaders for the region and leads the Human Resources professionals in 30 properties, spanning over 20 countries with responsibility for more than 10,000 employees. In this role she has responsibility for the development and implementation of Human Resources policy, process and procedure including recruitment, selection, retention, learning and development, legal compliance, employee benefits, employee relations, employment practices and procedures, and employee communications. Ms. Jacobs holds a BS, Hotel Management, Cornell University, 1994. She is a Certified Global Professional in Human Resources (“GPHR”) - 2006, and active with the International Tourism Partnership, acting as Chair of Executive Committee 2012-2014. She has been on the Executive Committee since 2005 (leading hospitality companies dedicated to environmental and social responsibility in the industry).

Ms. Jacobs can be contacted at 41-22-707-8274 or heather.jacobs@fourseasons.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.