Editorial Board   

Dr. Kitterlin, Ph.D.

Miranda Kitterlin, Ph.D.

Assoc. Professor, Chaplin School of Hospitality & Tourism Management, FIU

Dr. Miranda Kitterlin is an Associate Professor in the Chaplin School of Hospitality and Tourism Management at Florida International University, where she teaches graduate level Hospitality Management courses. She received her doctoral degree in May of 2010 in Hospitality Administration from the University of Nevada, Las Vegas.

Dr. Kitterlin holds a Master's degree in Human Resources and a Bachelor's degree in Hotel, Restaurant and Tourism Management from the University of Louisiana, Lafayette.

Prior to beginning a career in academia, Dr. Kitterlin worked for 11 years in the lodging and food & beverage industries in Louisiana, Michigan, and Las Vegas. What began on a whim as an entry-level front-of-house position quickly developed into operational management, sales, and human resources management roles, and a lifelong passion for Hospitality Management.

During her industry career, Dr. Kitterlin encountered a number of employee issues that led her to seek answers in academic research. Each scholarly investigative venture fueled the desire to begin another, resulting in her decision to pursue a terminal degree and a future in academia. Her first educational venture was as an instructor as St. Landry Accelerated Transition School, where she designed a Hospitality and Tourism curriculum and skills certification program for the vocational educational program.

During her university level academic career, Dr. Kitterlin has taught both traditional and online Hospitality Management classes at the University of Louisiana, Lafayette, the University of Nevada, Las Vegas, James Madison University, and now Florida International University, where she teaches Master's degree classes in Hospitality Industry Organizational Behavior, and Case Studies in Hospitality Management.

Dr. Kitterlin's research focuses primarily on Food and Beverage, Human Resources, and Organizational Behavior issues. She has published on topics of foodservice industry employee selection and screening, employee behavior and perceptions, training needs of hospitality employees, food-safety education, and hospitality student learning styles. Much of her work centers on employee substance abuse and employment drug-testing in the hospitality industry.

Please visit http://www.fiu.edu for more information.

Dr. Kitterlin, Ph.D. can be contacted at 305-919-4424 or miranda.kitterlin@fiu.edu

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.