Editorial Board   Guest Author

Mr. Bush

Christopher Bush

Executive Vice President, Canyon Equity LLC

Christopher Bush has acquired broad operational and re-positioning experience in the luxury hospitality segment. A native of the UK, Mr. Bush's multi-faceted career has taken him to five countries across three continents.

As Executive Vice President of Canyon Equity LLC, Mr. Bush is one of the executives who in 2005 formed the original core of this resort development and acquisition firm based near San Francisco.

Mr. Bush heads up asset management for the company's six operating resorts. Canyon's properties include three Aman resorts, namely Le Melezin in the French Alps, Amangiri in Utah, and Amangani at Jackson Hole, also the Four Seasons Resort Rancho Encantado in Santa Fe, and the Jean-Michel Cousteau Resort in Fiji.

Canyon Equity developed the ultra-luxury Amangiri resort (Utah) from the ground up, opening in October 2009. The resort was an immediate success and has been the recipient of innumerable awards and accolades in the short time since its opening.

Mr. Bush also directs Canyon's hotel management subsidiary, Canyon Hotel & Resorts, which currently manages the Jean-Michel Cousteau Resort in the Fiji Islands. This entity is set up to take additional resorts under its management as the company expands. Mr. Bush has managed some very notable hotels and resorts including Jumby Bay in Antigua, The Stanford Court in San Francisco, Palmilla Resort in Los Cabos, Mexico, and Pinehurst Resort in North Carolina.

Earlier assignments include Regional Director of Marketing for Princes Hotels, based in Los Angeles and Director of Marketing for the 850-room Maria-Isabel Hotel in Mexico City

Please visit http://www.canyonequity.com for more information.

Mr. Bush can be contacted at 415-925-8000 or cbush@canyonequity.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.