Editorial Board   Guest Author

Dr. Scott

Bernadette Scott

Senior Lecturer, Business Management, Glasgow School for Business & Society

Bernadette Scott is a Senior Lecturer at Glasgow School for Business and Society. Her PhD looks at employability, talent management and emergence theory and how these concepts impact on graduates, in particular.

Research activity has also included publications across the tourism and international hospitality areas, with focus on culture and hospitality consumption, talent management, work place violence, gender balance and flexible working, and personal development planning.

Dr. Scott has over twenty years' experience in module and multiple program leadership roles facilitating the teaching, learning and assessment experience for up to 600 students at a time. She has developed and led Business School provision in the area of Work, Organisations and Society, Workplace Culture and Behaviour and Perspectives on People at Work.

Recent research has included work on Postgraduate Employability Skills, Talent Management and Graduate Career Strategies as well as a cross institutional Action Research project. She has also been invited to deliver key note addresses, notably in the area of Personal and Professional Development and Planning initiatives. Recent publications have looked at graduate experiences of the first year of employment and a case study with the Scottish Government, examining graduate talent management.

Dr. Scott is a Fellow of the Higher Education Academy, a Member of the Chartered Management Institute (CMI), an academic member of the Chartered Institute of Personnel Development (CIPD), as well as having graduate member status of the Common Purpose Matrix programme which promotes social entrepreneurship in a global setting. She has undertaken work for the Scottish Qualifications Authority in Saudi Arabia, Scottish Enterprise and Glasgow Tourism Skills Action Plan. Dr. Scott? is currently leading Business Management degree provision for young African talent in Mauritius.

Please visit http://www.gcu.ac.uk for more information.

Dr. Scott can be contacted at 0141-331-8477 or b.scott@gcu.ac.uk

Coming up in April 2019...

Guest Service: A Culture of YES

In a recent global consumers report, 97% of the participants said that customer service is a major factor in their loyalty to a brand, and 76% said they view customer service as the true test of how much a company values them. And since there is no industry more reliant on customer satisfaction than the hotel industry, managers must be unrelenting in their determination to hire, train and empower the very best people, and to create a culture of exceptional customer service within their organization. Of course, this begins with hiring the right people. There are people who are naturally service-oriented; people who are warm, empathetic, enthusiastic, pleasant, thoughtful and optimistic; people who take pride in their ability to solve problems for the hotel guests they are serving. Then, those same employees must be empowered to solve problems using their own judgment, without having to track down a manager to do it. This is how seamless problem solving and conflict resolution are achieved in guest service. This willingness to empower employees is part of creating a Culture of Yes within an organization.  The goal is to create an environment in which everyone is striving to say “Yes”, rather than figuring out ways to say, “No”. It is essential that this attitude be instilled in all frontline, customer-facing, employees. Finally, in order to ensure that the hotel can generate a consistent level of performance across a wide variety of situations, management must also put in place well-defined systems and standards, and then educate their employees about them. Every employee must be aware of and responsible for every standard that applies in their department. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.