Editorial Board   Guest Author

Mr. Houdre

Herve Houdre

Regional Director of Operations & General Manager, Intercontinental New York Barclay

One of Europe and America's most respected hoteliers, Herve Houdre began his tenure as Regional Director of Operations and General Manager of the InterContinental New York Barclay in October of 2009. Prior to this, he held the position of General Manager of the Willard InterContinental Washington D.C. since 2004. Before coming to the United States Mr.Houdre was Chief Operating Officer of Kempinski Hotels & resorts and General Manager of famed Parisian hotels, the Plaza Athenee and the Hotel de Crillon. Mr. Houdre was named "2006 Independent Hotelier of the World" by HOTELS magazine. He serves on the Boards and Executive Committees of the NYC Hotel Association and NYC & Company (Convention & Visitors Bureau) as well as on the Board of GSTC (Global Sustainable Tourism Council). A leader in Sustainable Hospitality. Mr. Houdre published Sustainable Hospitality©, a white paper utilized by Cornell University's Center for Hospitality Research. He has co-edited a book named Hotel Sustainable Development: Principles and Best Practices, published in 2011 by American Hotel & Lodging Educational Institute, together with Prof AJ Singh from Michigan State University. Mr. Houdre recently joined the Environment and Engineering Committee of AH&LA (American Hotel & Lodging Association). Mr. Houdre's efforts have been highlighted in a broad array of media in the US and abroad. His leadership achieved the 2009 Conde Nast Traveler World Savers Award, 2009 DC Mayor's Award for Environmental Excellence and DC Chamber of Commerce 2009 Business of the Year. He received the New York chapter Hospitality Sales & Marketing Association International 2012 General Manager of the year award.

Mr. Houdre can be contacted at 212-906-3100 or herve.houdre@ihg.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.