Editorial Board   Guest Author

Mr. Houdre

Herve Houdre

Regional Director of Operations & General Manager, Intercontinental New York Barclay

One of Europe and America's most respected hoteliers, Herve Houdre began his tenure as Regional Director of Operations and General Manager of the InterContinental New York Barclay in October of 2009. Prior to this, he held the position of General Manager of the Willard InterContinental Washington D.C. since 2004. Before coming to the United States Mr.Houdre was Chief Operating Officer of Kempinski Hotels & resorts and General Manager of famed Parisian hotels, the Plaza Athenee and the Hotel de Crillon. Mr. Houdre was named "2006 Independent Hotelier of the World" by HOTELS magazine. He serves on the Boards and Executive Committees of the NYC Hotel Association and NYC & Company (Convention & Visitors Bureau) as well as on the Board of GSTC (Global Sustainable Tourism Council). A leader in Sustainable Hospitality. Mr. Houdre published Sustainable Hospitality©, a white paper utilized by Cornell University's Center for Hospitality Research. He has co-edited a book named Hotel Sustainable Development: Principles and Best Practices, published in 2011 by American Hotel & Lodging Educational Institute, together with Prof AJ Singh from Michigan State University. Mr. Houdre recently joined the Environment and Engineering Committee of AH&LA (American Hotel & Lodging Association). Mr. Houdre's efforts have been highlighted in a broad array of media in the US and abroad. His leadership achieved the 2009 Conde Nast Traveler World Savers Award, 2009 DC Mayor's Award for Environmental Excellence and DC Chamber of Commerce 2009 Business of the Year. He received the New York chapter Hospitality Sales & Marketing Association International 2012 General Manager of the year award.

Mr. Houdre can be contacted at 212-906-3100 or herve.houdre@ihg.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.