Editorial Board   Guest Author

Ms. Bulger

Diana K. Bulger

Area Director of Public Relations, Fairmont Hotels

Diana K. Bulger joined Fairmont in 2003. She has created events and formed alliances for the hotel with numerous organizations such as The Make-Wish Foundation, The World Wildlife Fund, The Washington Animal Rescue League, The Smithsonian Institution, and Guiding Eyes for the Blind and several others. She serves as the Eco-Chair of the Fairmont's environmental committee. Prior to joining the Fairmont, she was vice president of Hisaoka Public Relations where she handled to opening public relations efforts for five Kimpton Hotels. Previously, she was the president of Kaiser Communications, a hospitality public relations company. From 1990 to 1998, she was the regional director of public relations for Loews Hotels in Washington, DC and Annapolis, Maryland. She was the director of public relations for the Hotel Washington from 1987 -1990 Ms. Bulger began her career at the Vista International Hotel as the assistant public relations manager in 1985. A huge animal lover, Bulger founded the Bark Ball in 1988 for The Washington Humane Society, the first black-tie ball to allow dogs in the nation's capital. Ms. Bulger is also a second term mayoral appointee to the District of Columbia Retirement Board and a member in good standing of Destination DC. She has penned columns for the Greater Washington Association Executives Magazine Executive Update and Potomac Life Magazine. She attended Oldfields School in Glencoe, Maryland and Franklin College in Lugano, Switzerland. She resides in Washington, DC with her Husband, transportation lobbyist, Thomas J. Bulger and their three dogs.

Ms. Bulger can be contacted at 800-441-1414 or diana.bulger@fairmont.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.