Editorial Board   

Mr. Dolce

Andy Dolce

Founder, Chairman & Managing Partner, Dolce International

Andrew (Andy) J. Dolce founded Dolce International in 1981. Mr. Dolce turned the company into the world's leading conference center company in the hospitality industry, with 21 properties throughout the U.S., Canada and Europe. He also holds the distinction of being named one of the "25 Most Influential Executives" in the meetings and travel industries by both "Meeting News" and "Business Travel News" magazines. Mr. Dolce began his career in the meetings and hospitality industry while working for the American Management Association, where he managed 600 conferences a year, throughout the U.S. While there, Mr. Dolce recognized the need for both outstanding hotel facilities and a well-orchestrated meeting experience. Mr. Dolce went on to become executive vice president for Harrison Conference Services. From there he moved to Houston and was responsible for the development and operation of the Houstonian, the first integrated hotel, conference center, spa and fitness center. After the successful completion of this project, Mr. Dolce made the final and decisive move to the meetings segment of the hospitality industry and started his own company. Born in New York, Mr. Dolce studied Economics at Iona College. He earned a Master's Degree from Cornell University where he wrote and published a book on economics for the food industry. Dolce served in the U.S. Marine Corps, earning the rank of Captain. Today, Mr. Dolce is a board member and past president of the International Association of Conference Centers (IACC). He is also on the board of New York University's Center for Hospitality, Tourism and Travel Administration and serves on Iona College's Legal Board of Trustees. As the recipient of the Mel Hosansky Award, Mr. Dolce was rewarded with the association's highest honor for work in the conference center industry.

Mr. Dolce can be contacted at 201-505-5906 or andy.dolce@dolce.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.