Editorial Board   Guest Author

Mr. Ely

David Ely

President, CEO, Energy Design Service Systems

After more than three decades in the lighting design and supply industry, David E. Ely founded Energy Design Services Systems (EDSS) in 2007. Originally headed to a creative arts college, with dreams for a career with Disney, Mr. Ely forged a new path in the lighting industry as he made the sacrifice to follow in his father's footsteps.

Mr. Ely quickly found himself exceeding expectations, establishing lighting customers and unique designs for companies such as Taco Bell, Ford (World Headquarters), Detroit's Cobo Hall, AutoNation, Mercedes-Benz Autohaus green concept, and a part of the winning team in the International Store Design Competition for the Nalley Lexus Galleria.

Eventually, his innovative methods lead him to uncover a new industry to provide new incentive programs to his clients, through efficient and sustainable building practices. Recognizing the vital importance these incentives had on his clients as well as the application across industries, Mr. Ely ventured off on his own to manifest his vision of the EDSS business model.

While established through Mr. Ely's passion, creativity, and attention to detail, EDSS is the cultivation of expertise that has propelled it to become a national authority on commercial energy efficiency. The EDSS team encompasses fourteen national offices boasting a diverse group of professional backgrounds including Professional Engineering, Architecture, Interior and Lighting Design, IT and Database Management, Accounting, Law and Legislation, and Professional Grant Writing, with formal education from University of Michigan, Oxford, and Illinois Institute of Technology to name a few.

The EDSS team extends beyond the office through our executive board of community leaders, university chairs, political offices, and Fortune 500 company executives. Although Mr. Ely does not define himself by his professional success alone, EDSS has excelled landing a position with INC. Magazine's Fastest Growing 500|5000 Companies List, and has recently been featured on 21st Century Business' Television Series Energy Efficiency Solutions for Commercial Environments. EDSS' success is a direct reflection of Mr. Ely's vision, values, and passion for creative & energy efficient lighting for clientele.

Please visit http://www.edssenergy.com for more information.

Mr. Ely can be contacted at 810-227-3377 or davidely@edssenergy.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.