Editorial Board   Guest Author

Mr. Ely

David Ely

President, CEO, Energy Design Service Systems

After more than three decades in the lighting design and supply industry, David E. Ely founded Energy Design Services Systems (EDSS) in 2007. Originally headed to a creative arts college, with dreams for a career with Disney, David forged a new path in the lighting industry as he made the sacrifice to follow in his father's footsteps, who had fallen ill. Mr. Ely quickly found himself exceeding expectations, establishing lighting customers and unique designs for companies such as Taco Bell, Ford (World Headquarters), Detroit's Cobo Hall, AutoNation, Mercedes-Benz Autohaus green concept, and a part of the winning team in the International Store Design Competition for the Nalley Lexus Galleria. Eventually, David's innovative methods lead him to uncover a new industry to provide new incentive programs to his clients, through efficient and sustainable building practices. Recognizing the vital importance these incentives had on his clients as well as the application across industries, David ventured off on his own to manifest his vision of the EDSS business model. While established through Mr. Ely's passion, creativity, and attention to detail, EDSS is the cultivation of expertise that has propelled it to become a national authority on commercial energy efficiency. The EDSS team encompasses fourteen (14) national offices boasting a diverse group of professional backgrounds including Professional Engineering, Architecture, Interior and Lighting Design, IT and Database Management, Accounting, Law and Legislation, and Professional Grant Writing, with formal education from University of Michigan, Oxford, and Illinois Institute of Technology to name a few. The EDSS team extends beyond the office through our executive board of community leaders, university chairs, political offices, and Fortune 500 company executives. Although Mr. Ely does not define himself by his professional success alone, EDSS has excelled landing a position with INC. Magazine's Fastest Growing 500|5000 Companies List, and has recently been featured on 21st Century Business' Television Series Energy Efficiency Solutions for Commercial Environments. EDSS' success is a direct reflection of David Ely's vision, values, and passion for creative & energy efficient lighting for clientele.

Mr. Ely can be contacted at 810-227-3377 or davidely@msn.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.