Editorial Board   Guest Author

Mr. Zinder, AIA

Joshua Zinder, AIA

Principal, JZA+D

Joshua Zinder, AIA, NCARB, LEED AP BD+C, founder and principal of JZA+D, was born and raised in New York. His 20-plus years of professional experience working for many design firms includes six years as an Associate with Michael Graves & Associates.

Mr. Zinder has worked on a diverse range of projects, such as: The Museum of the Shenandoah Valley, Wyndham Hotel Prototypes, The Bedford Central School District, Irvington Union Free Schools, MTI Television Studios, and many others.

In 2006, he opened his own practice to pursue contemporary and sustainably responsible design. Since then, he has designed projects worldwide, such as Waku Ghin, Sky on 57, Restaurant Charlie, and Hamilton Square South.

Mr. Zinder is a registered architect in the states of New Jersey, New York, Pennsylvania, Florida, and Nevada. He is NCARB certified and a LEED accredited professional. Joshua has also served as adjunct Professor at the New Jersey School of Architecture, where he taught comprehensive design studios.

As an active member of his community, Mr. Zinder has been a board member for a number of not-for-profit organizations, including Solomon Schechter Day School of Raritan Valley, The Jewish Center of Princeton, Electronic Music Foundation, and Sustainable Princeton. In 2011, he won the Gotham City Networking "Networker of the Year" Award. In 2013, he was named AIA-NJ Architect of the Year.

Mr. Zinder is passionate about architecture and design from every angle, and brings his vision of complete environments and a unique contemporary style to every project. He received a Bachelor of Architecture from Syracuse University and a Masters of Advanced Architectural Design from Columbia University Graduate School of Architecture, Planning, and Preservation.

Mr. Zinder, AIA can be contacted at 609-924-5004 or jzinder@joshuazinder.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.