Editorial Board   Guest Author

Mr. Zinder, AIA

Joshua Zinder, AIA

Principal, JZA+D

Joshua Zinder, AIA, NCARB, LEED AP BD+C, founder and principal of JZA+D, was born and raised in New York. He received a Bachelor of Architecture from Syracuse University and a Masters of Advanced Architectural Design from Columbia University Graduate School of Architecture, Planning, and Preservation. His 20-plus years of professional experience working for many design firms includes six years as an Associate with Michael Graves & Associates. Mr. Zinder has worked on a diverse range of projects, such as: The Museum of the Shenandoah Valley, Wyndham Hotel Prototypes, The Bedford Central School District, Irvington Union Free Schools, MTI Television Studios, and many others. In 2006, he opened his own practice to pursue contemporary and sustainably responsible design. Since then, he has designed projects worldwide, such as Waku Ghin, Sky on 57, Restaurant Charlie, and Hamilton Square South. Mr. Zinder is a registered architect in the states of New Jersey, New York, Pennsylvania, Florida, and Nevada. He is NCARB certified and a LEED accredited professional. Joshua has also served as adjunct Professor at the New Jersey School of Architecture, where he taught comprehensive design studios. As an active member of his community, Mr. Zinder has been a board member for a number of not-for-profit organizations, including Solomon Schechter Day School of Raritan Valley, The Jewish Center of Princeton, Electronic Music Foundation, and Sustainable Princeton. In 2011, he won the Gotham City Networking "Networker of the Year" Award. In 2013, he was named AIA-NJ Architect of the Year. Mr. Zinder is passionate about architecture and design from every angle, and brings his vision of complete environments and a unique contemporary style to every project.

Mr. Zinder, AIA can be contacted at 609-924-5004 or jzinder@joshuazinder.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.