Editorial Board   Guest Author

Mr. Rossette

Fernando Garcia Rossette

Managing Director, Grand Velas Resorts

With more than 30 years of hospitality experience, and most recently as Managing Director of Grand Velas Riviera Maya, Fernando Garcia Rossette was appointed Managing Director for the Grand Velas Resorts in Riviera Maya and Rivera Nayarit, as well as Casa Velas, a boutique hotel and ocean club on the Marina Vallarta Golf Course in Puerto Vallarta, in October 2011. As the opening General Manager of the Grand Velas Riviera Maya in 2008, Mr. Rossette was responsible for overseeing about 1,500 employees at the resorts three ambiances, spa and food and beverage outlets. Having been the opening general manager for Grand Velas Riviera Nayarit, its sister property, Mr. Mr. Rossette was attracted to the post for the challenge of opening the next iteration of the Grand Velas brand which he feels is set apart by the breadth and depth of its ultra-luxury facilities and services. Prior to rejoining Grand Velas in 2008, he was the Managing Director for the Four Diamond, condo-hotel development Las Palomas Beach and Golf Resort in Puerto Peñasco, Mexico. With a degree from the Tourism School in Granada, Spain, Mr. Rossette's expertise is finance. He has often been recruited for his great success in turning lackluster properties into successful ventures, including tenures at the Holiday Inn in Puerto Vallarta as the Director of Operations, the Hotel Sierra Radisson Plaza in Manzanillo, Mexico as the Property Director and the Stouffer Presidente Cancun Hotel as the General Manager. Mr. Rossette is a member of the Chaine de Rottiseurs and in his free time he enjoys playing tennis, reading and having great food and wine with his wife.

Mr. Rossette can be contacted at 877-418-3059 or contactcenter@grandvelas.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.