Editorial Board   Guest Author

Mr. Rossette

Fernando Garcia Rossette

Managing Director, Grand Velas Resorts

With more than 30 years of hospitality experience, and most recently as Managing Director of Grand Velas Riviera Maya, Fernando Garcia Rossette was appointed Managing Director for the Grand Velas Resorts in Riviera Maya and Rivera Nayarit, as well as Casa Velas, a boutique hotel and ocean club on the Marina Vallarta Golf Course in Puerto Vallarta, in October 2011. As the opening General Manager of the Grand Velas Riviera Maya in 2008, Mr. Rossette was responsible for overseeing about 1,500 employees at the resorts three ambiances, spa and food and beverage outlets. Having been the opening general manager for Grand Velas Riviera Nayarit, its sister property, Mr. Mr. Rossette was attracted to the post for the challenge of opening the next iteration of the Grand Velas brand which he feels is set apart by the breadth and depth of its ultra-luxury facilities and services. Prior to rejoining Grand Velas in 2008, he was the Managing Director for the Four Diamond, condo-hotel development Las Palomas Beach and Golf Resort in Puerto Peñasco, Mexico. With a degree from the Tourism School in Granada, Spain, Mr. Rossette's expertise is finance. He has often been recruited for his great success in turning lackluster properties into successful ventures, including tenures at the Holiday Inn in Puerto Vallarta as the Director of Operations, the Hotel Sierra Radisson Plaza in Manzanillo, Mexico as the Property Director and the Stouffer Presidente Cancun Hotel as the General Manager. Mr. Rossette is a member of the Chaine de Rottiseurs and in his free time he enjoys playing tennis, reading and having great food and wine with his wife.

Mr. Rossette can be contacted at 877-418-3059 or contactcenter@grandvelas.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.