Editorial Board   Guest Author

Mr. Katz

Ellis Katz

Principal and Hospitality Studio Director, John Portman & Associates

Ellis A. Katz is a Principal and the Hospitality Studio Director for John Portman & Associates (Portman). Dedicated and energetic, he is one of Portman's primary experts in the complexity of hospitality and mixed-use projects. Mr. Katz also heads the business development for the firm, currently concentrating on projects in the USA, India and Brazil. Client service is his number one priority. As a result, he often serves as the client's primary point of contact, providing clients with responsiveness and accountability. His leadership of project teams is aided by his clear understanding of the technical requirements of the project as well as sensitivity to the design issues. Excellent communication skills, combined with a positive personal demeanor, organizational expertise and conscientious follow-through, all work together to help keep the team focused. Mr. Katz not only personifies Portman's sensory/experiential approach to design, he also understands the business objectives of a hotel project as he works with the design team to ensure that firm projects deliver both a memorable guest experience as well as exceptional operational efficiency. He has been with the firm for 17 years and has worked in the industry for 31. Prior to joining Portman, Mr. Katz worked for ten years as an Associate Principal with Loebl Schlossman & Hackl, Inc. in Chicago. His work there included design, master planning, and project management, with responsibility for complete project coordination through tenant move-in. Mr. Katz earned a Bachelor of Architecture from the University of Cincinnati. In addition to being a registered architect, Mr. Katz is a member of the Urban Land Institute. He works out of John Portman & Associates' Atlanta office.

Mr. Katz can be contacted at 404-614-5040 or ekatz@portmanusa.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.