Editorial Board   Guest Author

Mr. Sheets

Warren Sheets

President, Warren Sheets Design, Inc.

Warren Sheets, the president of San Francisco-based Design, Inc. (WSD) has overseen WSD for nearly 30 years, accruing a diverse portfolio of high-end residential and commercial projects located across the country, including New York, Palm Beach, Chicago, Palm Springs, La Jolla and Beverly Hills. With decades of experience and training, Sheets has orchestrated many creative successes, earning international recognition and marquee clients - from luxury homes to posh hotels to exclusive private country clubs. A sampling of his company's completed projects include: San Diego's Forbes Five-Star, AAA Five Diamond Grand Del Mar Resort and its critically acclaimed signature restaurant, Addison; an historic lodge, as well as a collection of 43 custom homes at Kootenai Estates in Montana; an antique car salon and museum in Florida; The Vintage and The Eldorado Country Clubs in Indian Wells, California and The Grande Colonial, a historic hotel in La Jolla California. A native of Los Angeles, Mr. Sheets originally stoked his creative spirit while studying theater arts and direction at UCLA, launching a community theater group, and producing and directing musicals. He later earned an associate's degree in interior design from the Fashion Institute of Design and Merchandising. In 1984, he opened a Los Angeles design studio on Melrose Avenue; and in 1995, moved Warren Sheets Design and its staff to San Francisco. Mr. Sheets is a member of the Institute of Classical Architecture & Classical America, The California Historical Society and San Francisco Coalition for Responsible Growth (SRG).

Mr. Sheets can be contacted at 415-626-2320 or info@warrensheetsdesign.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.