Editorial Board   Guest Author

Dr. Hawkins

Rebecca Hawkins

Managing Director, Responsible Hospitality Partnership

Rebecca Hawkins is the Managing Director of RHP Ltd, a Research Fellow of Oxford Brookes University and Visiting Professor to the International Centre for Responsible Tourism at Leeds Metropolitan University. A resource management specialist, with training in ISO 14001 implementation, Dr. Hawkins has managed a number of projects that combine the need to deliver sustainability initiatives alongside cost savings. Dr. Hawkins regularly provides training within hotel businesses and offers strategic consultancy to help senior executives in the sector design effective responsible business programs. Through RHP, she provides consulting services to a wide range of clients from across the hospitality and food service sectors. Her experience in the sector means that she has been asked to write or contribute to much of the guidance that is available to the sector on resource efficiency. She also regularly writes for the trade press. She has recently made input into UK energy and waste initiatives and has played a role in a major waste prevention initiative for the sector. She also works with many of the NGOs in the sector, for example, delivering some of the initial research about the credibility of different sustainable tourism certification initiatives and leading research into customer expectations of responsible business programs. Dr, Hawkins has recently published two books on responsible hospitality. One of these is recognized as “the complete handbook for corporate responsibility in the hospitality industry” and the other includes letters from 46 industry leaders about the importance of Green Growth.

Dr. Hawkins can be contacted at 44-1993-868392 or rebecca@rhpltd.net

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.