Editorial Board   Guest Author

Dr. Hawkins

Rebecca Hawkins

Managing Director, Responsible Hospitality Partnership

Rebecca Hawkins is the Managing Director of RHP Ltd, a Research Fellow of Oxford Brookes University and Visiting Professor to the International Centre for Responsible Tourism at Leeds Metropolitan University.

A resource management specialist, with training in ISO 14001 implementation, Dr. Hawkins has managed a number of projects that combine the need to deliver sustainability initiatives alongside cost savings. Dr. Hawkins regularly provides training within hotel businesses and offers strategic consultancy to help senior executives in the sector design effective responsible business programs. Through RHP, she provides consulting services to a wide range of clients from across the hospitality and food service sectors.

Dr. Hawkins experience in the sector means that she has been asked to write or contribute to much of the guidance that is available to the sector on resource efficiency. She also regularly writes for the trade press. She has recently made input into UK energy and waste initiatives and has played a role in a major waste prevention initiative for the sector.

Dr. Hawkins also works with many of the NGOs in the sector, for example, delivering some of the initial research about the credibility of different sustainable tourism certification initiatives and leading research into customer expectations of responsible business programs.

Dr, Hawkins has recently published two books on responsible hospitality. One of these is recognized as "the complete handbook for corporate responsibility in the hospitality industry" and the other includes letters from 46 industry leaders about the importance of Green Growth.

Dr. Hawkins can be contacted at 441993868392 or rebecca@rhpltd.net

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.