Editorial Board   Guest Author

Mr. Willingham

Don Willingham

Vice President, Brand Performance & Sales Support, Hilton Garden Inn

As vice president of brand performance support and sales, Don Willingham oversees the upscale, yet affordable, brand's regional brand performance support (BPS) team in operations and sales and marketing support. Additionally, Mr. Willingham provides direction to other shared service departments within Hilton Worldwide regarding the direction of Hilton Garden Inn. This includes product quality and innovation, as well as customer relationship management and training, operational support, brand sales and distribution, and the new brand openings teams. His overarching goal is for his team to provide the guidance, training, tools and resources for all hotels and ownership groups. A 20-plus year veteran of the hospitality industry, Mr. Willingham has served in a wide array of capacities, ranging from brand sales support to training and operations. He has a long-time tenure with Hilton Worldwide and played different integral roles in regional operations and development training for the Hampton, Embassy Suites, Homewood Suites and Doubletree brands. Most recently, Mr. Willingham was the senior director, brand sales for Homewood Suites and Home2 Suites by Hilton. Since 2000, Mr. Willingham work with the Homewood Suites brand serving as a regional brand performance support director overseeing more than 30 hotels, as well as facilitating the brand's extended stay sales training. He moved into the senior director, brand sales role in 2003 and was vital in the launch of the Home2 Suites by Hilton brand, as well as the creation of and leadership behind the Homewood Suites sales strategies and programs. Mr. Willingham graduated from the University of Tennessee in Knoxville with a bachelor of science in Business Administration and a major in marketing. After graduating college, he worked for several hotels in the Atlanta area and went on to become the general manager at two Atlanta Hampton Inn hotels. He joined Promus Hotels as a training manager, where he was responsible for sales, pre-opening, and leadership development training

Mr. Willingham can be contacted at 703-883-1000 or don.willingham@hilton.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.