Editorial Board   Guest Author

Mr. Willingham

Don Willingham

Vice President, Brand Performance & Sales Support, Hilton Garden Inn

As vice president of brand performance support and sales, Don Willingham oversees the upscale, yet affordable, brand's regional brand performance support (BPS) team in operations and sales and marketing support. Additionally, Mr. Willingham provides direction to other shared service departments within Hilton Worldwide regarding the direction of Hilton Garden Inn. This includes product quality and innovation, as well as customer relationship management and training, operational support, brand sales and distribution, and the new brand openings teams. His overarching goal is for his team to provide the guidance, training, tools and resources for all hotels and ownership groups. A 20-plus year veteran of the hospitality industry, Mr. Willingham has served in a wide array of capacities, ranging from brand sales support to training and operations. He has a long-time tenure with Hilton Worldwide and played different integral roles in regional operations and development training for the Hampton, Embassy Suites, Homewood Suites and Doubletree brands. Most recently, Mr. Willingham was the senior director, brand sales for Homewood Suites and Home2 Suites by Hilton. Since 2000, Mr. Willingham work with the Homewood Suites brand serving as a regional brand performance support director overseeing more than 30 hotels, as well as facilitating the brand's extended stay sales training. He moved into the senior director, brand sales role in 2003 and was vital in the launch of the Home2 Suites by Hilton brand, as well as the creation of and leadership behind the Homewood Suites sales strategies and programs. Mr. Willingham graduated from the University of Tennessee in Knoxville with a bachelor of science in Business Administration and a major in marketing. After graduating college, he worked for several hotels in the Atlanta area and went on to become the general manager at two Atlanta Hampton Inn hotels. He joined Promus Hotels as a training manager, where he was responsible for sales, pre-opening, and leadership development training

Mr. Willingham can be contacted at 703-883-1000 or don.willingham@hilton.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.