Editorial Board   Guest Author

Mr. Lustig

Ronald M. Lustig

Design Architect/Principal, Earl Swensson Associates, Inc. (ESa)

Ronald M. Lustig, AIA, ISHC, EDAC, LEED Green Associate is Design Architect/Principal of Earl Swensson Associates, Inc. (ESa), an architectural firm of which he has been a member for 37 years. He has extensive experience in the design of hospitality venues, convention centers, resorts, spas and entertainment venues across the country and abroad. A few of the notable lodging property projects in which he has been involved include The Hotel Hershey, Hershey, PA; Malliouhana Hotel Spa, Meads Bay, Anguilla, British West Indies; The Broadmoor Hotel renovation and Spa, Colorado Springs, CO; the Jumeirah Talise Wellness Resort, Dubai, UAE; the Gaylord Opryland Hotel and Convention Center, Nashville, TN as well as Hyatt, Hilton, Marriott and Westin hotels. He has also worked on several freestanding conference centers. His diverse portfolio also includes experience in the design and master planning of healthcare facilities, corporate office buildings and retail. He served as 2000-20001 chairman of the International Society of Hospitality Consultants and is past president, treasurer and member of the Board of Directors. He serves on the Design Committee of the Global Hotel Network. Mr. Lustig often serves as a speaker at hospitality related conferences and events across the country. He served as featured speaker of the Central America Tourism & Hotel Investment Exchange Conference (CATHIE) in Managua, Nicaragua in 2009.

Mr. Lustig can be contacted at 615.-329-9445 or ronl@esarch.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.