Editorial Board   Guest Author

Mr. Ohri

Deepak Ohri

Chief Executive Officer, lebua Hotels & Resorts

Deepak Ohri is the Chief Executive Officer of lebua Hotels & Resorts, an international luxury hospitality company. With a collection of 5-Star hotels and fine restaurants in Thailand, New Zealand and India, Mr. Ohri is now focusing on expanding the lebua brand globally. Joining the organization as its first employee, Mr. Ohri created Bangkok's best culinary destination - The Dome at lebua in 2004. The Dome houses a collection of stunningly beautiful restaurants & Bars such as Sirocco, Mezzaluna, Breeze, Distil and Sky Bar which are of international culinary acclaim and have won countless awards. After the success of The Dome, Mr. Ohri rechristened the Meritus hotel as lebua, an all-suite luxury hotel in 2006. Then, he launched lebua Hotels and Resorts as a luxury hotel chain that includes exclusive properties in Thailand, an ultra-luxury lodge in New Zealand and India. He launched a new level of luxury hotel, Tower Club at lebua in 2008. The suites are located on the top floors (51st to 59th) featuring exclusive privileges; such as complimentary soft drinks and high speed Internet, Acca Kappa amenities as well as access to Tower Club Lounge. With Mr Ohri's leadership, lebua & The Dome have won over 60 world awards including Wolrd's Leading All-Suite Hotel Award by World Travel Award, Signautre Luxury Hotel's Award by The Hospitality Asia Platinum Awards (HAPA), Top 25 Luxury Hotels in Thailand by TripAdvisor, Overall Best Hotel in Asia by CNBC and Business Asia and Restaurant of the Year by The Hospitality Asia Platinum Awards 2011-2013. Drawing on a career that includes operational and executive roles with companies such as Kempinski and Taj Hotels, Mr. Ohri has many years of experience in the international hospitality industry and brings an entrepreneur's innovative spirit to his role as CEO. His professionalism has repeatedly earned him recognition as one of the leaders in the hospitality industry. Mr. Ohri's ongoing admiration has led him to be honored with many industry awards from prestigious organizations worldwide.

Mr. Ohri can be contacted at 66-2624-9999 or khanut@lebua.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.